» Search Engine Optimization (SEO)

Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible too.

SEO is a service provided by W3 EDGE and more details about these services can be found in the Internet Marketing section of our web site.

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» Link Popularity

Link Popularity is essentially a measure of how many other sites indexed by the same search engine have links to your site. Link popularity is essentially simply a count of links to a particular site; see also link analysis.

More details about this service can be found in the Internet Marketing section of our web site.

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» Pay Per Click (PPC)

A search engine that determines ranking according to the dollar amount you pay for each click from that search engine to your site. Examples of PPC search engines are Overture.com, Yahoo.com and Google.com. The highest ranking goes to the highest bidder.

W3 EDGE can assist you in managing your PPC campaign ads and budgeting.

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» Content Management System (CMS)

A system for the creation, modification, archiving and removal of information resources from an organized repository. Includes tools for publishing, format management, revision control, indexing, search and retrieval via a centralized web based interface.

Content management systems can be completely customized and tailored for your business needs — the objective of keeping your costs low by making sure that anyone in your organization can maintain your site is the goal.

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» Identity & Branding

How a particular business is perceived by its customers and the rest of the marketplace is your corporate identity. A school of advertising that says with regard to branding, “If the consumer has heard of us, we’ve done our job.” Fortunately for agencies, brand value is extremely difficult to measure, so branding campaigns can be easily defended with grandiose predictions of future glory. However the bottom line is professionalism and consistency and these are capabilities we can impart into the creation or revamping or your brand or identity.

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» E-commerce

The transacting of business electronically rather than via paper, e-commerce also enables businesses of any size to streamline or automate various components or the entire sales cycle for their business.

The result is increased profit margins, leverage and simplified management of multiple offices (for example) and resources as well as 24 hour a day 7 day a week, 365 day a year tool for servicing staff or customers or both.

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» Macromedia Flash™

Flash is a software package that supports relatively low-bandwidth animation and other effects; it enjoys wide usage on the World Wide Web. Flash refers to both the software on web browsers for viewing Flash files, and the digital art tool used to create them. Flash currently boasts a more than 90% market penetration meaning; more than 90% of web users have flash installed on their computers.

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» Web Application

Web applications are stored on a server and delivered to users over the Internet. A Web application is usually a three-tier structure, comprising a User Service tier (allowing user access to the application), a Business Service tier (allowing the user to carry out complex activities) and a Data Service tier (which allows data storage and retrieval).

W3 EDGE can design, deliver and maintain complex web applications for your organization or business.

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» HTTP Acceleration

A value-added service provided free on our hosting platform, HTTP Acceleration works transparently on the server to compress all data leaving the server except images, PDF and other media files. The result is a 30% to 80% reduction of file sizes and therefore tremendous reduction of load times of your HTML pages throughout your web site.

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» PHP Acceleration

Experience up to 25% improved performance of your ZEND Encoded PHP applications. Each of our servers is equipped with the latest stable releases of PHP and ZEND Optimizer, in an effort to make sure that any PHP application running on any of our shared servers performs beyond expectation.

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» Blog or Forum

A blog is information that is instantly published to a Web site. Blog scripting allows someone to automatically post information to a Web site. The information first goes to a blogger Web site. Then the information is automatically inserted into a template tailored for your Web site. A forum on the other hand can be moderated but is similarly a public meeting or assembly area for discussion.

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» Copywriting

Copywriting is the art of writing sales and marketing related materials. Copywriting is used in every major area of business such as Sales Letters, Business plans, advertising etc. Our experienced copywriters can assist you in finding the proper message, tone and even structure for your copy and site.

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» Valid CSS

Cascading Style Sheets (CSS) is a simple mechanism for adding style (e.g. fonts, colors, and spacing) to Web documents. CSS gives both Web site developers and users more control over how pages are displayed. With CSS, designers and users can create style sheets that define how different elements, such as headers and links, appear. These style sheets can then be applied to any web page in a web site.

Best use of CSS makes changing the look and feel of a web site a trivial undertaking and also makes a web page easier to maintain and faster loading site-wide.

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» (X)HTML Compliant

With a wealth of features, XHTML 1.0 is a reformulation of HTML 4.01 in eXtensible Markup Language (XML), and combines the strength of HTML 4 with the power of XML.

XHTML 1.0 is the first major change to HTML since HTML 4.0 was released in 1997. It brings the rigor of XML to Web pages and created a standard that provides richer Web pages on an ever increasing range of browser platforms including cell phones, televisions, cars, wallet sized wireless communicators, kiosks, and desktops.

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