If you don't think first impressions matter, consider that the average visitor to your site spends less than five seconds deciding whether to move on or not. Your look had better be right or they're not coming back.

Is your site secure for visitors? How about for you? Will you be the next victim of a 15-year-old script-kiddie? Not if you're prepared.

The Google Adwords program enables site owners to fix a budget and generate site traffic using sponsored links on Google's SERPs. It's fast, flexible and effective.

Does all of your site's revenue come from sales? Well, you can turn a revenue stream into a revenue tsunami, and help visitors at the same time. Check it out.

Only one-third of all web sites are picked up by submissions to Google. The other two-thirds are found by Googlebots. Seems a shame - a waste of time and the risk of being inaccurately categorized by a crawler. Solve the problem by submitting your URL and getting it right the first time.

Search engine directories are great, if you can get listed. The Google Directory contains categories into which different sites are entered, so if you want you skateboard site to move up in PR, get listed under 'Kids and Teens' on Google.

Getting visitors to your site, and improving your traffic rate, is tough. So why do some site designers make it even harder for users to easily view your offerings? What you don't know about accessibility can hurt you - a lot!

Optimizing your site's HTML Title and Meta Description Tags can have a significant impact on your PR. Check out how a little tweaking can make a big difference.

In the past, small site owners had trouble linking up with similar sites because they didn't have much to offer in return. Well, that's changed and here's how.

Getting your web site text to sound natural and still highlight your carefully chosen key words isn't easy, but here's some help to get you started.