The science of marketing in brick-and-mortar retail stores has been developed for decades. Many of the same principles that tempt you to buy paper towel A over paper towel B can be applied to the design of your site, converting more visitors to buyers. Here's how.

Great looking site, followed the directions in the manual, site functions fine, only problem is - sales. There are none. You can barely cover your server charges. Okay, here are some key tips to making your site spider-friendly and moving up in PR.

Site accessibility is an issue of ethics, marketing and sales, and even a legal issue, The more accessible your site is, the more visitors you'll have each day. So, check out the accessibility of your site. It's good for business and it's a plain good thing to do, as well.

Many site designers are faced with clients who don't recognize the importance of usability testing during the development process. In fact, some clients may even view this important step as 'padding the bill'. Here's how to answer the question, "Why should I pay extra for something I'm already paying you for?"

If you've just launched your site and you're looking to learn more about the importance of Page Rank (PR), here are some helpful, low and no-cost tips to get your page rank up while keeping SEO costs down.

Before meeting with the head of the local web site design agency, prepare yourself with some important questions you want answered during your initial meeting - questions that will save you time, heartache, aggravation and, yes, money.

The World Wide Web Consortium (W3C) has developed a set of open standards to increase the stability and durability of the Web and your site. Is your site open standards compliant? Here's your chance to find out with our look at the latest from W3C.

Using the advanced search options offered by Google, and available to any site owner, you can conduct your own market research, discover how your site looks to Google's spiders, see what your competition is up to and optimize your site on a shoestring. Let us show you how.

In March of '05, Google applied for a patent on its new SE 125, the little search engine that could. The patent application describes how this new SE will use historical data from your site to determine its PR. See how this newest SE from the Google guys will impact your site's PR.

You've got a great looking site and a terrific product so why aren't you making any money with your e-biz? Simple. Just as you have to market a new store or product here in the real world, you have to do the same with your virtual storefront on the I-net. Here are some tips that'll help your enterprise get the notice you were expecting.