A lot of site owners spend a lot of money on SEO. But once you have traffic, then what? How do you entice visitors to make a purchase? That’s where conversion optimization comes in – converting visitors to buyers. Here are 25 low- and no-cost tips used by the pros to boost conversion rates. Try them. You’ll like what they do for your bottom line.

A “valid” site is not always the best site for users that visit it. Even amongst the savviest of coders and developers there has always been a common misconception about the value of web standards themselves. The idea of “keeping it super simple” (or other popular variations), when it came to the world of markup [...]

Your site's information architecture is intended to enhance visitors' on-site experience, making it easier for them to find what they're looking for, and gently directing them around the site. Here are some "must-haves" on refining the organization of your site's content.

Getting visitors to your site, and improving your traffic rate, is tough. So why do some site designers make it even harder for users to easily view your offerings? What you don't know about accessibility can hurt you - a lot!

Great looking site, followed the directions in the manual, site functions fine, only problem is - sales. There are none. You can barely cover your server charges. Okay, here are some key tips to making your site spider-friendly and moving up in PR.

Site accessibility is an issue of ethics, marketing and sales, and even a legal issue, The more accessible your site is, the more visitors you'll have each day. So, check out the accessibility of your site. It's good for business and it's a plain good thing to do, as well.

The World Wide Web Consortium (W3C) has developed a set of open standards to increase the stability and durability of the Web and your site. Is your site open standards compliant? Here's your chance to find out with our look at the latest from W3C.

Using open standards in the design of your site will deliver a bunch of benefits to your visitors and to you, today and tomorrow. Read why standard-compliant sites can save you money, pump up the bottom line and make your life a whole lot simpler.