Conversion Rate Optimization Archive

25 Tips to Increase Conversion Rates — July 16th, 2007
A lot of site owners spend a lot of money on SEO. But once you have traffic, then what? How do you entice visitors to make a purchase? That’s where conversion optimization comes in – converting visitors to buyers. Here are 25 low- and no-cost tips used by the pros to boost conversion rates. Try them. You’ll like what they do for your bottom line.

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K.I.S.S. Your Way to an Optimized Site — June 20th, 2007
A “valid” site is not always the best site for users that visit it. Even amongst the savviest of coders and developers there has always been a common misconception about the value of web standards themselves. The idea of “keeping it super simple” (or other popular variations), when it came to the world of markup [...]

Categories: Web Development, CSS / Markup / Code, Conversion Rate Optimization, Accessibility | No Comments »

Google Analytics Steps Up — May 9th, 2007
While the free tools that Google provides are seen as questionable at best in the “don’t be evil” debate (about Google’s ultimate intentions and uses for the data). One thing is definitely clear, webmasters appreciate the added insight into the goings on of their site, enjoy the interface provided into their data and ultimately, Google’s [...]

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5 Principles to Maximize Conversion Rate & Usability — May 2nd, 2007
Dan Thies over at SEO Research Labs has pointed out a remarkable video by Andy Edmonds. He and his team have used statistical analysis to study how the eye and brain process information while interacting with web sites! First a definition: “Foveal View” — The area of visible space where the user is best able [...]

Categories: User Interface / Experience, Usability, Search Marketing, E-Commerce, Conversion Rate Optimization | No Comments »

Conversion Rate Optimization, Part 2 — April 15th, 2007
Site success is often based on tweaking, which can be costly in the long run. If you're still tweaking six months into the game, something's just not right. Google's Web Optimizer helps walk you toward measurable results, easily.

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Conversion Rate Optimization, Part 1 — April 15th, 2007
How about a tool that gives you information that will increase site's performance, delivers advice from an "insider's" point of view and is free? Google's Web Optimizer puts the best face on your site, so partner with the world's most popular search engine to get the most out of your traffic.

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Identifying the MDA for Optimized Site Pages — September 15th, 2006
The most desired action (MDA) is the reason you're on-line and getting visitors to perform the MDA, regardless of what it is, takes some understanding of both site architecture and human nature. Improve the odds that the MDA is accomplished with these easy-to-implement tips.

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Landing Page Usability — July 15th, 2006
A landing page has a specific purpose — to initiate the most desired action (MDA). Here's how you can create landing pages that deliver the MDAs you're looking for.

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Eye Ball Optimization. Most Desired Action. — June 15th, 2006
There are plenty of SEO strategies that actually work against making a sale. If your site isn't eyeball optimized (EBO) it isn't optimized, period. Remember, no search engine ever bought anything on-line.

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Conversion Optimization — May 15th, 2006
It's not enough to drive traffic to your site via SEO. It's what visitors do once they reach your site that matters — and that's what conversion optimization is all about.

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The Importance of Content Architecture — April 15th, 2006
Most sites are doomed to fail. Fewer than six out of 100 sites succeed in accomplishing their MDA. That's why, when it comes to site navigation, it's smart to let the pros do it.

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Tracking Visitors? — March 15th, 2006
Where your site visitors go and what they do while on-site reveals a lot more than you might think. If you don't track visitor activities, you don't have all of the information you need for real on-line success.

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Site Design Aesthetics — November 15th, 2005
If you don't think first impressions matter, consider that the average visitor to your site spends less than five seconds deciding whether to move on or not. Your look had better be right or they're not coming back.

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Converting Visitors to Buyers — July 15th, 2005
The science of marketing in brick-and-mortar retail stores has been developed for decades. Many of the same principles that tempt you to buy paper towel A over paper towel B can be applied to the design of your site, converting more visitors to buyers. Here's how.

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Page Weight, Download Times and Your Conversion Rate — March 15th, 2005
In many ways, cyberspace is as wild and untamed as the Old West with snake oil salesmen, gunslingers and assorted desperados aiming to part you from your money. That's why some organizations are trying to bring law and order in the form of open standards for everything from site design to SE algorithms. Check out how using open standards in the design and development of your site can save time, money and hassles today and down the road.

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