Most sites are doomed to fail. Fewer than six out of 100 sites succeed in accomplishing their MDA. That's why, when it comes to site navigation, it's smart to let the pros do it.

Where your site visitors go and what they do while on-site reveals a lot more than you might think. If you don't track visitor activities, you don't have all of the information you need for real on-line success.

If you don't think first impressions matter, consider that the average visitor to your site spends less than five seconds deciding whether to move on or not. Your look had better be right or they're not coming back.

The science of marketing in brick-and-mortar retail stores has been developed for decades. Many of the same principles that tempt you to buy paper towel A over paper towel B can be applied to the design of your site, converting more visitors to buyers. Here's how.

In many ways, cyberspace is as wild and untamed as the Old West with snake oil salesmen, gunslingers and assorted desperados aiming to part you from your money. That's why some organizations are trying to bring law and order in the form of open standards for everything from site design to SE algorithms. Check out how using open standards in the design and development of your site can save time, money and hassles today and down the road.