Creating non-reciprocal, in-bound links to your site takes quality content that can be syndicated to several sites or, it can become hosted content on a single, high-ranking site — for a fee. You pay the site owner who displays your informational content with a prominent, non-reciprocal link back to your site. It's a fast, low-cost means of getting your site identified as an authority site. And that authority designation is solid gold when it comes to search engine rankings.

The most desired action (MDA) is the reason you're on-line and getting visitors to perform the MDA, regardless of what it is, takes some understanding of both site architecture and human nature. Improve the odds that the MDA is accomplished with these easy-to-implement tips.

A landing page has a specific purpose — to initiate the most desired action (MDA). Here's how you can create landing pages that deliver the MDAs you're looking for.

There are plenty of SEO strategies that actually work against making a sale. If your site isn't eyeball optimized (EBO) it isn't optimized, period. Remember, no search engine ever bought anything on-line.

Most sites are doomed to fail. Fewer than six out of 100 sites succeed in accomplishing their MDA. That's why, when it comes to site navigation, it's smart to let the pros do it.

The information upon which you've based your on-line marketing strategy is outdated.

You only have a few seconds to entice a first-time visitor to stick around and buy. Your home page text better be targeted with laser-precision, or you're just a click away from the 'History' file.

Getting your web site text to sound natural and still highlight your carefully chosen key words isn't easy, but here's some help to get you started.