Copywriting Archive
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Advanced Link Building — March 15th, 2007
Creating non-reciprocal, in-bound links to your site takes quality content that can be syndicated to several sites or, it can become hosted content on a single, high-ranking site — for a fee. You pay the site owner who displays your informational content with a prominent, non-reciprocal link back to your site. It's a fast, low-cost means of getting your site identified as an authority site. And that authority designation is solid gold when it comes to search engine rankings.
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Identifying the MDA for Optimized Site Pages — September 15th, 2006
The most desired action (MDA) is the reason you're on-line and getting visitors to perform the MDA, regardless of what it is, takes some understanding of both site architecture and human nature. Improve the odds that the MDA is accomplished with these easy-to-implement tips.
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Landing Page Usability — July 15th, 2006
A landing page has a specific purpose — to initiate the most desired action (MDA). Here's how you can create landing pages that deliver the MDAs you're looking for.
Categories: Web Design, Copywriting, User Interface / Experience, Search Marketing, Conversion Rate Optimization, Articles | Comments Off
Eye Ball Optimization. Most Desired Action. — June 15th, 2006
There are plenty of SEO strategies that actually work against making a sale. If your site isn't eyeball optimized (EBO) it isn't optimized, period. Remember, no search engine ever bought anything on-line.
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The Importance of Content Architecture — April 15th, 2006
Most sites are doomed to fail. Fewer than six out of 100 sites succeed in accomplishing their MDA. That's why, when it comes to site navigation, it's smart to let the pros do it.
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SEO versus Marketing — February 15th, 2006
The information upon which you've based your on-line marketing strategy is outdated.
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What Content Providers Need to Know — December 15th, 2005
You only have a few seconds to entice a first-time visitor to stick around and buy. Your home page text better be targeted with laser-precision, or you're just a click away from the 'History' file.
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Writing Your Web Site Copy — August 15th, 2005
Getting your web site text to sound natural and still highlight your carefully chosen key words isn't easy, but here's some help to get you started.
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