E-Commerce Archive

25 Tips to Increase Conversion Rates — July 16th, 2007
A lot of site owners spend a lot of money on SEO. But once you have traffic, then what? How do you entice visitors to make a purchase? That’s where conversion optimization comes in – converting visitors to buyers. Here are 25 low- and no-cost tips used by the pros to boost conversion rates. Try them. You’ll like what they do for your bottom line.

Categories: E-Commerce, Conversion Rate Optimization, Articles | No Comments »

Google Analytics Steps Up — May 9th, 2007
While the free tools that Google provides are seen as questionable at best in the “don’t be evil” debate (about Google’s ultimate intentions and uses for the data). One thing is definitely clear, webmasters appreciate the added insight into the goings on of their site, enjoy the interface provided into their data and ultimately, Google’s [...]

Categories: Web Analytics, Search Marketing, E-Commerce, Conversion Rate Optimization | No Comments »

5 Principles to Maximize Conversion Rate & Usability — May 2nd, 2007
Dan Thies over at SEO Research Labs has pointed out a remarkable video by Andy Edmonds. He and his team have used statistical analysis to study how the eye and brain process information while interacting with web sites! First a definition: “Foveal View” — The area of visible space where the user is best able [...]

Categories: User Interface / Experience, Usability, Search Marketing, E-Commerce, Conversion Rate Optimization | No Comments »

Search Engine Promotion — May 15th, 2006
Step 1 in getting noticed on-line is search engine promotion – creating a site that SEs can weigh accurately and index to your specifications. Here's how.

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Analyzing Amazon — April 15th, 2006
Amazon is a true Internet success story and though it built its reputation on low prices and speedy delivery, that's only part of the tale of this marketing behemoth.

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e-Ethics in e-Commerce — December 15th, 2005
On-line crime and suspect tactics hurt all of us, and since there are no rules, maybe you should create your own list of ethical business practices. Here's a good starting point.

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Finding the Right Site Developer — May 15th, 2005
Before meeting with the head of the local web site design agency, prepare yourself with some important questions you want answered during your initial meeting - questions that will save you time, heartache, aggravation and, yes, money.

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Why Open Standards Are Good for Your E-business — April 15th, 2005
Using open standards in the design of your site will deliver a bunch of benefits to your visitors and to you, today and tomorrow. Read why standard-compliant sites can save you money, pump up the bottom line and make your life a whole lot simpler.

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