Web design sensibilities have changed. The motifs found in sites like the following go far beyond their community driven content: craigslist by Craig Newmark & Jim Buckmaster friendster by Jonathan Abrams meetup by Scott Heiferman, Peter Kamali & Matt Meeker Linkedin by Reid Hoffman Last.fm by Martin Stiksel Feed Burner by Dick Costolo digg by Kevin Rose technoratti by David Sifry del.icio.us by Joshua Schachter flikr [...]

Whether you're new to the e-commerce realm or an old vet, it's important to know what you don't know and when to let your site designer take charge.