Search Marketing Archive

Get Your Blog Google Ranked in 30 Days or Less — February 25th, 2008
Blogs are great for updating content quickly, creating a site community, and they even make search engines happy. Unfortunately, many site owners mis-use or under-utilize their blogs so here are 50 tips to boost your blogs performance.

Categories: Business Development / Strategy, Social Media Marketing, Search Marketing | No Comments »

Link Baiting with Tools — May 24th, 2007
I was fortunate enough to be a guest for the first time on The Alternative hosted by Jim Hedger and Dave Davies and we explored the who, what, why, where and when of building tools and the purposes of link bait. We also let the cat out of the bag about a few tools we’ll [...]

Categories: Web Development, Search Marketing, Interviews | Comments Off

Google Analytics Steps Up — May 9th, 2007
While the free tools that Google provides are seen as questionable at best in the “don’t be evil” debate (about Google’s ultimate intentions and uses for the data). One thing is definitely clear, webmasters appreciate the added insight into the goings on of their site, enjoy the interface provided into their data and ultimately, Google’s [...]

Categories: Web Analytics, Search Marketing, E-Commerce, Conversion Rate Optimization | No Comments »

5 Principles to Maximize Conversion Rate & Usability — May 2nd, 2007
Dan Thies over at SEO Research Labs has pointed out a remarkable video by Andy Edmonds. He and his team have used statistical analysis to study how the eye and brain process information while interacting with web sites! First a definition: “Foveal View” — The area of visible space where the user is best able [...]

Categories: User Interface / Experience, Usability, Search Marketing, E-Commerce, Conversion Rate Optimization | No Comments »

Advanced Link Building — March 15th, 2007
Creating non-reciprocal, in-bound links to your site takes quality content that can be syndicated to several sites or, it can become hosted content on a single, high-ranking site — for a fee. You pay the site owner who displays your informational content with a prominent, non-reciprocal link back to your site. It's a fast, low-cost means of getting your site identified as an authority site. And that authority designation is solid gold when it comes to search engine rankings.

Categories: Copywriting, Search Marketing, Articles | Comments Off

Identifying the MDA for Optimized Site Pages — September 15th, 2006
The most desired action (MDA) is the reason you're on-line and getting visitors to perform the MDA, regardless of what it is, takes some understanding of both site architecture and human nature. Improve the odds that the MDA is accomplished with these easy-to-implement tips.

Categories: Copywriting, Search Marketing, Conversion Rate Optimization, Articles | Comments Off

Landing Page Usability — July 15th, 2006
A landing page has a specific purpose — to initiate the most desired action (MDA). Here's how you can create landing pages that deliver the MDAs you're looking for.

Categories: Web Design, Copywriting, User Interface / Experience, Search Marketing, Conversion Rate Optimization, Articles | Comments Off

SEO Spam — June 15th, 2006
SEO spam is any tactic that attempts to corrupt or undermine a search engine's result pages by inflating a site's ranking. If you don't know about SEO spam, you don't know what could hurt you.

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Search Engine Promotion — May 15th, 2006
Step 1 in getting noticed on-line is search engine promotion – creating a site that SEs can weigh accurately and index to your specifications. Here's how.

Categories: Web Analytics, User Interface / Experience, Search Marketing, E-Commerce, Articles | Comments Off

Search Engine Optimization & Semantics — May 15th, 2006
As SEs become more sophisticated in their abilities to index site content, site semantics become increasingly important. The next generations of SE algorithms will index content, not keywords. And that content better be right on target.

Categories: Web Development, Usability, Search Marketing, CSS / Markup / Code, Articles | Comments Off

Building Repeat Business — March 15th, 2006
What keeps you coming back to your favorite brick-and-mortar stores? The quality of the goods? How about the convenience? And let's not forget service. Well, these are the things visitors expect from your web site.

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Six Ways to Generate Additional Revenues from Your Site — March 15th, 2006
Sure, you're moving product. Lots of traffic, good conversion rate, growing revenues. Even so, you're not doing as well as you could be in the bang vs. buck equation. Check out how to pump up the profits generated by your site.

Categories: Search Marketing, Articles | Comments Off

Google Adwords — October 15th, 2005
The Google Adwords program enables site owners to fix a budget and generate site traffic using sponsored links on Google's SERPs. It's fast, flexible and effective.

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Maximize Your Site’s Revenues — October 15th, 2005
Does all of your site's revenue come from sales? Well, you can turn a revenue stream into a revenue tsunami, and help visitors at the same time. Check it out.

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Submitting Your Site to Google — September 15th, 2005
Only one-third of all web sites are picked up by submissions to Google. The other two-thirds are found by Googlebots. Seems a shame - a waste of time and the risk of being inaccurately categorized by a crawler. Solve the problem by submitting your URL and getting it right the first time.

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Search Engine Directories — September 15th, 2005
Search engine directories are great, if you can get listed. The Google Directory contains categories into which different sites are entered, so if you want you skateboard site to move up in PR, get listed under 'Kids and Teens' on Google.

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Optimizing Your HTML Tags — August 15th, 2005
Optimizing your site's HTML Title and Meta Description Tags can have a significant impact on your PR. Check out how a little tweaking can make a big difference.

Categories: Search Marketing, CSS / Markup / Code, Articles | Comments Off

No More Link Begging — August 15th, 2005
In the past, small site owners had trouble linking up with similar sites because they didn't have much to offer in return. Well, that's changed and here's how.

Categories: Search Marketing, Articles | Comments Off

Writing Your Web Site Copy — August 15th, 2005
Getting your web site text to sound natural and still highlight your carefully chosen key words isn't easy, but here's some help to get you started.

Categories: Copywriting, Search Marketing, Articles | Comments Off

Are You Search Engine Spider Friendly? — July 15th, 2005
Great looking site, followed the directions in the manual, site functions fine, only problem is - sales. There are none. You can barely cover your server charges. Okay, here are some key tips to making your site spider-friendly and moving up in PR.

Categories: Search Marketing, Accessibility, Articles | Comments Off

Page Rank for Beginners — May 15th, 2005
If you've just launched your site and you're looking to learn more about the importance of Page Rank (PR), here are some helpful, low and no-cost tips to get your page rank up while keeping SEO costs down.

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Making the Most of Google’s Search Engine — May 15th, 2005
Using the advanced search options offered by Google, and available to any site owner, you can conduct your own market research, discover how your site looks to Google's spiders, see what your competition is up to and optimize your site on a shoestring. Let us show you how.

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A Look at Google’s Patent Application for a New Search Engine — May 15th, 2005
In March of '05, Google applied for a patent on its new SE 125, the little search engine that could. The patent application describes how this new SE will use historical data from your site to determine its PR. See how this newest SE from the Google guys will impact your site's PR.

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Spiders, Crawlers, SEM, SERP, SEO and YOU — April 15th, 2005
You've got a great looking site and a terrific product so why aren't you making any money with your e-biz? Simple. Just as you have to market a new store or product here in the real world, you have to do the same with your virtual storefront on the I-net. Here are some tips that'll help your enterprise get the notice you were expecting.

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Search Engine Optimization, PageRank and Your Bottom Line — February 15th, 2005
You've got a great looking site and a terrific product so why aren't you making any money with your e-biz? Simple. Just as you have to market a new store or product here in the real world, you have to do the same with your virtual storefront on the I-net. Here are some tips that'll help your enterprise get the notice you were expecting.

Categories: Search Marketing, Articles | Comments Off