Blogs are great for updating content quickly, creating a site community, and they even make search engines happy. Unfortunately, many site owners mis-use or under-utilize their blogs so here are 50 tips to boost your blogs performance.

I was fortunate enough to be a guest for the first time on The Alternative hosted by Jim Hedger and Dave Davies and we explored the who, what, why, where and when of building tools and the purposes of link bait. We also let the cat out of the bag about a few tools we’ll [...]

While the free tools that Google provides are seen as questionable at best in the “don’t be evil” debate (about Google’s ultimate intentions and uses for the data). One thing is definitely clear, webmasters appreciate the added insight into the goings on of their site, enjoy the interface provided into their data and ultimately, Google’s [...]

Dan Thies over at SEO Research Labs has pointed out a remarkable video by Andy Edmonds. He and his team have used statistical analysis to study how the eye and brain process information while interacting with web sites! First a definition: “Foveal View” — The area of visible space where the user is best able [...]

Creating non-reciprocal, in-bound links to your site takes quality content that can be syndicated to several sites or, it can become hosted content on a single, high-ranking site — for a fee. You pay the site owner who displays your informational content with a prominent, non-reciprocal link back to your site. It's a fast, low-cost means of getting your site identified as an authority site. And that authority designation is solid gold when it comes to search engine rankings.

The most desired action (MDA) is the reason you're on-line and getting visitors to perform the MDA, regardless of what it is, takes some understanding of both site architecture and human nature. Improve the odds that the MDA is accomplished with these easy-to-implement tips.

A landing page has a specific purpose — to initiate the most desired action (MDA). Here's how you can create landing pages that deliver the MDAs you're looking for.

SEO spam is any tactic that attempts to corrupt or undermine a search engine's result pages by inflating a site's ranking. If you don't know about SEO spam, you don't know what could hurt you.

Step 1 in getting noticed on-line is search engine promotion – creating a site that SEs can weigh accurately and index to your specifications. Here's how.

As SEs become more sophisticated in their abilities to index site content, site semantics become increasingly important. The next generations of SE algorithms will index content, not keywords. And that content better be right on target.