Whether starting out with a new domain name, or a domain that’s been around for a decade, you can rank your blog on Google if you just do what Google wants you to do. So here are 25/50 tips to get your blog ranked by the world’s biggest SE.

50. Build your own or move to Wordpress. Wordpress is a blog platform that’s open source (free), robust, extensible and easy to use. Add Feedburner, which equips site owners to broadcast RSS feeds and develop user metrics. Next, synch up Google Analytics and a sitemap plug-in to simplify populating the blog and developing useful, actionable metrics. Also, make sure your blog is pinging Technorati and other social media sites like digg.

49. Don’t worry aboutpage rank. PR is highly over-rated as a yardstick of online success. Connectivity within a web community and expansion through content syndication and guest blogging are more critical to building site credibility than page rank. PR will take care of itself over time if you do it right.

48. Make a difference, or at least have a clear purpose. Differentiate your content on every post. Cover lots of editorial ground.

47. Use a conversational tone. Dry, starchy academic writing is strictly for the textbooks. Write words that people “hear” instead of read.

46. Provide a “Tell Your Friends” link on your blog. Birds of a feather do, indeed, flock together. So, if one of your regulars shares an interest in philately, chances are s/he has other friends with an interest in stamp collecting.

45. Study the competition. They’re studying you. Check out SpyFu to do a little undercover work on search analytics employed by competitor sites and their visitors. You can’t touch the content but you can’t copyright an idea, either, so pick up some new paths of thought from others in your site’s arena.

44. Remember SEO basics. Use provocative, keyword-rich title tags, meta keywords and descriptions, and only link to high-quality sites. Never over do it. Keep your posts relevant, natural, accurate and, above all, current.

43. Don’t stuff blog post titles with keywords. It’s a form of keyword stuffing and spiders hate keyword stuffing. The ratio in headlines should be ~40% keywords, ~60% non-keywords.

42. Submit your URL to blog directories. There are “best of the web,” and paid directories, like Yahoo, and free directories like the Open Directory Project. Every directory listing is another link to your site and another way visitors can find you. Just google them to find more.

41. Create blog categories that contain keywords, i.e., Ecommerce, SEO, Affiliates, etc. for use with a “site hosting” or “site design” blog.

40. Content quality counts. Research topics about which target readers want to learn. Write something new, useful and relevant. And don’t forget to regularly update older posts. Things change fast on the web so last year’s “next big thing” is this year’s hackneyed cliché.

39. Vary topics, content length, relevancy and posting times. However, be consistent, as well. Keep blogging. It can take time for a blog to catch the notice of a search engine spider.

38. Get guest bloggers. Add links from their blogs and establish your site’s link community. There are people within your web neighborhood with opinions and good information. Contact them to invite submissions to your blog and your site in general.

37. Don’t use duplicate content. The only duplicate content that appears in your blog posts are quotes, and they should be identified with quotation marks.

36. Call posters by name. If Bob M. from Athens, Georgia, posts to your blog, recognize his contribution with a “Thanks, Bob” at the end of your response.

35. Make friends with other bloggers in your commercial, business or NFP space. Ask to become a guest blogger, or seek endorsements from the “names” within your site sphere.

34. Send a personal note to posters. Not all bloggers have the time to do this but if you can send a personal email thank-you note to a poster, you’ve increased the chances of that poster becoming a member of your site community.

33. Encourage viral link building. Take a stand. Introduce the coming paradigm shift in web commerce, provoke controversy. It sells. Just ask Ann Coulter.

32. Ensure the blog is optimized for Technorarri. Claim your blog, set an avatar and pings, use tags where appropriate and be sure to ping various blog tracking sites.

31. Don’t place ads on your blog, yet. If you feel you must (you’re seeing nice PPC revenues), determine that your site’s HTML is optimized to position those ads at the bottom of each blog page.

30. If your blog isn’t pulling, have the code reproduced so it’s as semantic, accessible and code-to-content optimized as possible. Also, hire a code expert to position content above ads or any other content in the site markup.

29. Ignore Alexa. A lot of new site owners rely on Alexa for site metrics but remember, Alexa is a popularity metric since only Alexa toolbar users contribute data — and that’s a less-than-universal test population.

28. Build credibility. Publishing authorities on your site’s topicality usually does the trick. Once blog credibility is established, identify trends, solve new problems and gradually expand the topic range of your blog.

27. Buy or build a hot blog design and submit it to design galleries. Hire a site/blog designer, or bring your vision to fruition. This enables your blog to appear five or six demographic iterations from your home site, expanding the site’s reach outside the immediate site community. This creates new marketing channels fast.

26. Develop some friendly contacts on social media sites and participate in the community. Ask contacts to promote your blog content. Also ask for contributors. People love to express their opinions.

25. Focus on ranking for three key words or phrases to start. The keywords you select should appear in your HTML title tags and within the site’s content when appropriate. However, watch keyword density levels. Anything above 5% starts to sound like gibberish. 2% to 3% keyword density provides more creative latitude for the content developer, and still lets bots know what the site is about.

24. Only purchase ad links on relevant niche sites. This, by default, limits competitive links and delivers more qualified (knowledgeable and ready-to-purchase) visitors to your site.

23. Participate in your link community. Forum and blog links are ephemeral, lasting a day or two as web fodder, so there’s always the need for more green. Interact by posting to not only drive traffic with the link, but to also pick up another link from a credible site. All good.

22. Publish new content on weekdays. Even search engines need a break. Actually, more people are online Monday through Friday so your latest blog post is still the latest when posted on Monday rather than Sunday. A little thing, for sure, but little things mean a lot online.

21. Write content for various experience levels. For many spaces DIYs are the largest sector. Some readers are just starting out. Others have been at it for years and probably know more than you do, so post blogs to appeal to a broad range of skill sets — from green rookie to wizened old vet.

20. Cite the sources of your content. This adds credibility to your posts. It also provides a trail for a reader interested in learning more about the topic at hand.

19. Focus on contextual relevancy before quantity of links. Connectivity within a market or topic segment has more value than SEO anchor text, at least in the short term.

18. Poll your readers. Everybody’s got an opinion. Provide a platform to let posters and readers vote on a topic related to your site. It doesn’t do any good if you run a retail outlet and poll visitors on who they’d like to see in the White House. Stay on topic.

17. Create surveys. Surveys are more in depth than a poll. One survey you might want to try is one in which buyers rate the services and products you sell. Great marketing information. Consider placing a satisfaction survey somewhere on your site.

16. Write about popular brands or celebrities where possible. It doesn’t matter if you’re blogging short sales in the market or clothing for the over-sized human, celebrity and name brands get picked up by spiders.

15. Find free stuff to give away. Free still works on the web. There’s lots of open source software (OSS), mortgage calculators, real-time stock feeds and other digital goodies that visitors can download free. Free is nice.

14. Answer questions on Google groups and Yahoo Answers. People write in with all sorts of questions, some sure to fall within your area of expertise. By signing on as an authority in a field (your arena) you build credibility. Plus, it’s fun helping others from the comfort of your own work station.

13. Add imagery and video content to your posts. A picture is worth a thousand web words. Charts and graphs simplify complex information and don’t take up a lot of room. If you aren’t an artist, create a relationship with a freelancer. Never use clip art.

12. Use QA sessions in your blog. You’re the expert. Also, invite guest bloggers to handle questions beyond your skill set. Helpful, simple advice keeps visitors coming back and makes you a guru.

11. Syndicate content outside of your blog. Every site owner needs content. Fortunately, there’s plenty of it free for the taking. Sites like Helium, Ezine and Go Articles are content supermarkets. Post your piece and pick up non-reciprocal, in-bound links for your effort. Content syndication increases link popularity.

10. Direct (future) page rank efforts to well-optimized content on your home site. Don’t direct visitors and bots to the garbage bin of out-dated content stored in the site’s archives. Point them to the new news.

9. Update or create a Wikipedia page and link to your site. Another means of establishing yourself as an authority. Just make sure the Wiki piece is accurate, well written and typo-free.

8. Submit industry or topical news to general news sites. Not just industry related sites. If a small oil and gas company brings in a gusher, it’s of broader interest than to just industry insiders. Also adds credibility and another link.

7. Deep links or links to sub-pages are vital. There’s a tendency to link from a remote site to your home page. Not necessarily the best strategy. Consider linking to pages deeper in the site – pages related directly to your blog post. This way, visitors are in your site and less likely to bounce.

6. Respond to comments in your blog. This accomplishes three important objectives: (1) it shows that there’s a human behind the blog; (2) it gives you a chance to show your expertise; and (3) you can lead the thread in a new direction or keep the discussion going. Oh, it’s also the polite thing to do, as well.

5. Cross link your posts. Link amongst your related blog posts using the keywords you’re optimizing your blog for as the anchor text.

4. Get linked alongside related blogs on other sites. You can contact the blog administrator to swap links, you can become a regular guest blogger if your writing is good enough or your knowledge extensive. Niche sites are great for building blog links networks.

3. Bait your blog. Post unconventional and controversial articles to create lengthy threads that, in turn, create site stickiness.

2. Be consistent into month two. Keep the tone, style and topicality of your blog consistent for the first two months until spiders get it. Then, you can branch out to peripheral topics to expand reader interest.

1. Network offline. Helpful networking tools include LinkedIn, MeetUp and MyBlogLog. These sites provide real world contacts to simplify and streamline the process of networking. They’re also useful in building beneficial online relationships – not to be overlooked. Also reach out using conferences that are available in your area and abroad.

The keys to building a successful, well-tended blog run the gamut from good content to good contacts, and from credibility to controversy. There are lots of ways to expand your blog community and develop quality rankings at the same time

Once you’ve got all of this down your next steps are to begin monetizing your site.

So, blog.

The motifs found in sites like the following go far beyond their community driven content:

• craigslist by Craig Newmark & Jim Buckmaster
• friendster by Jonathan Abrams
• meetup by Scott Heiferman, Peter Kamali & Matt Meeker
• Linkedin by Reid Hoffman
• Last.fm by Martin Stiksel
• Feed Burner by Dick Costolo
• digg by Kevin Rose
• technoratti by David Sifry
• del.icio.us by Joshua Schachter
• flikr by Caterina Fake & Stewart Butterfield
• YouTube by Chad Hurley, Steve Chen & Jawed Karim
• the list goes on and on…

Many of these sites have been around for more than a decade and ultimately changed the paradigm of how we use the web, (Tim O’Reilly discussed after the fact in 2005). However it wasn’t until recently that the trends in design that began with these sites finally gave birth to new design sensibilities as well.

Not too long ago, building a community online just meant that people bookmark your site and visited it frequently. Perhaps a site owner pumped out some newsletters to drive subscribers back to the site or partner sites had links to your properties to remind various visitors that you exist. When RSS appeared, it helped people stay abreast of the latest content pushed out from content owners. More recently we work and play in a world where the community owns the content, and if they are so bold, the site owners are only moderators (and the guys that pay the web hosting bills). Great examples are the Wikis (well done Jimmy Wales) we all know and love — good old “folksonomy“. Having said that, we’re also in a world where anyone’s voice can be heavily syndicated and tagged as worthy of note, which is a beautiful thing…

Let me get back to the point before I get lost in the history of forums as the original online communities. Now that a community can control the content and determine what is relevant and important, the visual language that we as web designers are now using has changed significantly as well. Today we communicate instead of decorate (as Phil Brisk put it so succinctly) with design aesthetics — with the focus on content, that’s exactly how things should be. A nice post at webdesignfromscratch.com discusses this trend pretty well imho. These design trends have finally even cascaded into corporate design sensibilities which once accounted for the majority of the design work we designers are asked to perform.

Characteristics like:

• a focus on typography,
• larger font sizes in navigation and copy,
• use of white space and centered page positioning,
• graphically rich layered layouts often using some 3D design elements or icons,
• layouts that compliment the copy in a page and showcase it with sharp color accents where appropriate,
• diligent use of CSS and table-less markup with a demonstrated understanding of semantics, accessibility, usability and open standards

It seems to me that also the DDA legislation in the UK contributed to the “Web 1.5″ as markup that used standards, semantics and exhaustive CSS designs began to take hold and foster a renaissance in the approach to usable and accessible site design. We still don’t see the abundance of layouts that are designed for a resolution higher than 800×600, but this trend is mostly a function of the audience for many of the clients out there looking for our services. In custom business web design, there are of course a number of restrictions that deter us from employing a wider fixed-layout, perhaps that will change as well soon enough.

Thanks to all of those folks highlighted in this post for enabling me to support my thoughts on custom business web design with supporting opinions. I hope this blog will be a destination in the community soon enough.

Is it a movement? A revolution? Perhaps a new paradigm? Or, is it a bunch of hype designed to sell a bunch of new software? Just what is Web 2.0?

Well, the term has been around since 2003. It was coined by I-Net pioneer Dale Dougherty and introduced at a conference by Tim O’Reilly of O’Reilly Media, Inc., who has subsequently made attempts at defining just what Web 2.0 means. In his seminal document entitled What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software, O’Reilly describes Web 2.0 as follows:

“Like many important concepts, Web 2.0 doesn’t have a hard boundary, but rather, a gravitational core. You can visualize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core.”Tim O’Reilly

Okay, that’s a starting point of sorts — gravitational core, set of principles and practices, veritable solar system. The fact is, O’Reilly, the champion of Web 2.0, has written eloquently on the subject, but after reading his detailed explanation, you still walk away scratching your head. Additional research clearly demonstrates that there’s a lack of consensus.

Tim Bray, writing at http://radar.oreilly.com/, strongly contests the use of the term Web 2.0, calling it nothing more than a meme. Okay, so what’s a meme? Well, we have to go back to 1976 to find the origin of the term created by Richard Dawkins in his text, The Selfish Gene. In it, Dawkins describes memes broadly:

“Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches. Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation.”

Okay, now we’re getting somewhere. Web 2.0 is a catch phrase and one that’s getting a lot of attention within the e-commerce community. In fact, since making its way into the collective I-conscious, there have been more than 9 million Google searches for Web 2.0 information. Somebody’s interested.

Yes, there’s something there, and when you cut through the hype, delete the meme and study the underlying concepts, Web 2.0 does offer some thinking points for every site designer, host and owner. Let’s look at some of the parameters of this new way of thinking about the www.

Extreme Trust
A great catch phrase in its own right. Extreme trust is a new vision for using the collective knowledge of Internet users, demonstrated by the ascendancy of Wikipedia. In the world of Web 1.0 (the model for the past decade), the Internet was a source of information. However, the information was static. You could access World Book or The Encyclopedia Britannica on-line, but all you could do is read it, print it out and use it for your child’s homework.

Sites, such as Wikipedia and the Open Directory Project are changing this dynamic based on the concept of extreme trust.

Wikipedia is a growing collection of information (over 100,000 unique entries) submitted and edited by volunteers. It changes daily, hourly, providing the latest information from a variety of writers of varying degrees of expertise. Information can be edited by anyone who knows more about the topic than the original poster. In fact, if you access certain topics on Wikipedia, you’ll see warnings that certain encyclopedia entries have not been reviewed, and therefore, the content can’t be deemed as accurate — yet. However, as more experts, operating under the doctrine of extreme trust, review each Wikipedia entry, the reliability and veracity of the content increases.

Thus, in the Web 1.0 world, people could access information, but not participate in its evolution. In the new age of Web 2.0, the collective intelligence of the world community becomes accessible and utile.

Personal Participation
Another, much-touted aspect of Web 2.0 is personal participation. Personal web sites have been around for years. You could post family pix and tell the world what you did over summer vacation. But, these personal web sites never really caught on because of the expense and time required to launch and maintain them.

Enter the web log, aka blog. These personal journals encourage greater, individual participation by enabling anyone with an opinion, idea or random thought to post these personal musings for all the world to see. Bloggers have changed the way information is disseminated. Many have garnered credibility as legitimate news sources. In fact, bloggers have received press credentials for newsworthy events. They’re used by the mainstream media as reference and several of these bloggers have broken major news stories before their larger print and on-line competitors, e.g., Robert Novak’s outing of Valerie Plame as a CIA operative.

The concept of personal participation has also spilled over into the realm of e-commerce, with many on-line businesses offering a blog and/or forum where customers, clients and other interested parties can post their thoughts. Amazon.com is a leader in this area, encouraging its customers to submit reviews of purchased products. In fact, some Amazon reviewers have made names for themselves — and customers seek out their recommendations! As the old, anti-war chant once demanded, Power to the People has been finally realized.

In fact, if you tour the Amazon site, you’ll discover opportunities for customer participation on virtually every page. Amazon’s subsidiary, Booksurge.com has also simplified the entire publishing process. Authors no longer have to approach traditional publishers, hat in hand, begging to be published. Booksurge and Amazon have made it possible for anyone to write, publish and sell texts through Amazon, B&N, Borders and other on-line outlets. Yes, this is part of the Web 2.0 model.

Static versus Dynamic
Netscape was the browser of choice in the Web 1.0 era. It was published, then updated regularly in various versions identified as Netscape 1.0, 2.0, etc. This was a static business model in which users had to wait for improvements to be made, then download the updates.

Fast forward to the dynamic age of Web 2.0 where Google reigns supreme. Google is a true child of the Internet. It was made to fit with I-net dynamics. Improvements are made and implemented daily — seamlessly. No downloads, no patches required. The result? Google has enabled all of us to access the most obscure factoid in a nanosecond. Its index contains well over 1 billion pages of spidered text and that figure is growing at a phenomenal rate.

Google has demonstrated how to do it right. It’s highly interactive, it’s never static and it has created many new avenues for the e-commerce community and for users in search of the name of the pharaoh who was in power when the rotary mill was introduced in Egypt. This has increased productivity exponentially.

The Evolution of Technology
Technology evolves. It builds on what came before. It learns from past mistakes and takes advantage of unrealized opportunities. This is as true of America’s Industrial Revolution as it is for the Internet. There were lots of false starts, missteps and abject failures during the rise of technology in the early and mid-1800s. The same is true of the current technological revolution underway on your computer screen daily.

Remember the original Priceline model? You could spend two hours saving 9¢ on a can of peas. Nice try, but no cigar, despite William Shatner’s campy commercials. Or, how about buying pet foods on-line? That went down in flames, too. In fact, all you have to do is look at the I-net bubble that burst in 2000 to see the shake-out of what was working and what wasn’t. A lot of investors lost a ton of cash, but the Net didn’t shrivel up and die. In fact, it’s more powerful than ever.

Technology doesn’t move forward in straight line. It never has. There are offshoots, improvements and lots of really, really bad ideas along the way. (Anybody remember the Ford Edsel?) Internet technology is no different, except that the shakeouts occur much faster, the improvements take off much quicker and the really, really bad ideas are really, really expensive. Just ask Shatner. Such is the nature of technological evolution.

So, Is Web 2.0 A Revolution?
Tim O’Reilly and the other promoters of Web 2.0 have done us a service by focusing attention on new uses for the Net. RSS is a radical step forward. Podcasting, though in its infancy, is coming on strong having caught the attention of advertisers as a new means to reach the cutting edge public. In fact, just as anyone can set up and maintain a blog, today the technology exists to set up your own broadcast network complete with specialized shows for niche markets like pregnant parents or home schoolers.

However, Web 2.0 also has aspects of a meme. Many on-line businesses have picked up the term and now proudly display a Web 2.0 logo on their home pages, though the site has virtually no new features.

No, Web 2.0 isn’t a new paradigm or a revolution. It’s the natural evolution of a technology that’s growing at truly heart-stopping speed. What was yesterday won’t be tomorrow.

In the weeks and months ahead, we’ll take a much closer look at this evolutionary track to sort hype from help, and to assist you in finding new, better ways to increase site traffic, improve your conversion rate and expand your repeat-customer base.

For now, Google Web 2.0 and start doing your homework. Changes are coming. Will you be ready? If not, you won’t be here tomorrow.

Are you getting the number of return visits to your site that you’d expected? Is your conversion rate increasing as more visitors return daily to read the latest updates you’ve added overnight? If you’re asking yourself “What updates?” you are ’sooo yesterday’s news’ and your site may just wither on the cyber-vine if you don’t take steps to get caught up with what’s happening in on-line content distribution.

Introducing RSS Technology
Web users want something new – all of the time. If it isn’t fresh, it’s not worth the time to visit. In fact, the web is a giant maw that constantly gobbles up content, and what was fresh last week is DOA today. But who’s got the time or talent to write new features, to update the FAQ section and to keep product descriptions current? That takes a lot of time – or at least it used to before the days of RSS technology.

Really Simple Syndication (RSS) is the latest technology to hit the I-net and it’s been a real boon to small site owners eager to keep up appearances with new, relevant content. In fact, RSS is spreading so quickly, it’s tough to keep track of who owns what intellectual property – more a problem for the creators of that IP than site owners taking advantage of RSS technology.

RSS started as a means of disseminating current information quickly and easily across the Net. It was immediately embraced by the blogger community as a way to swap news, headlines, content summaries and other ‘hot off the press’ information. However, the mainstream media quickly picked up on the idea and RSS feeds are now available from CNN.com, MSN.com, a wide variety of weekly and monthly periodicals and a ton of blogs seeking broader exposure. And the list of those sites providing FREE RSS feeds is growing exponentially. Oh, and did we mention – it’s FREE!

The Benefits of RSS to Visitors
You can provide visitors to your site with the latest news headlines, local weather reports, the latest from the worlds of arts and crafts, fitness and nutrition, family issues, finances – you name it, and somebody’s got a free RSS feed just waiting for you. What’s more, you can develop content related to your site and syndicate it to others through your own RSS feed, providing increased exposure for your site and for subjects and topics of interest to your site’s regular visitors.

The benefits to I-net users are significant, even in the infancy of RSS. In the past, web surfers would bookmark their favorite sites and visit them occasionally to see if there were new articles or other useful content. Now, with RSS technology, users no longer have to visit each bookmarked site – the latest information is delivered to them via RSS. It saves users time, it saves site owners time and money and the technology is becoming increasingly advanced.

How Does RSS Work?
To utilize RSS feeds on their computers, web users must install an RSS reader. There are lots to choose from: Feed Demon ($29.95), Awasu ($25), Active Refresh ($29.95), Newz Crawler ($24.95) and Active Web Reader (free) which is our favorite because you can’t beat that price. Active Web Reader is available as a free download from DeskShare.com. and contains all of the features commonly found on RSS readers.

With an RSS reader installed, users simply browse their favorite sites and when they find a site that has a feed worth adding, all it takes is a few screen-driven clicks to hook up and get hooked. No more wasted time browsing for the latest from the quilting sector or the numismatic community. It’s all there waiting to be accessed by the avid quilter or coin collector.

RSS and You
RSS feeds help you (the site owner seeking more traffic and an improved conversion rate) in two critical areas. First, it keeps your site and your content fresh. Search engines view new content quite favorably, improving a site’s PR accordingly. You can develop a long list of RSS feeds into your site from syndicators of content of interest to your target market. Let’s say you’re selling small appliances on line, working out of your garage. You can collect feeds from food manufacturers, nutrition sites, recipe sites, consumer tips sites — all useful to your potential buyers. And the list of on-line businesses offering free, relevant content via RSS is growing rapidly.

The second way RSS feeds help you is by keeping your site’s name in front of potential buyers – daily! You’re providing a valuable, time-saving service while simultaneously building good will and brand recognition within your target demographic. Not bad for something that costs you absolutely nothing.

Even better, you can offer your visitors a FREE RSS reader download if you choose Active Web Reader. There’s no licensing fees, no lengthy, fine-print contracts — you don’t even have to ask the owners for permission. They want you to distribute their software with your feeds (and theirs) included in the RSS reader visitors download from your site.

Unlike in- and outbound links that appear passively on your home page, RSS feeds take a proactive approach to getting your site noticed. They’re better than opt-ins because the user isn’t required to take any action other than to download your free RSS reader. After that, you can actively communicate with your potential buyers, providing price updates, descriptions of new product offerings and the latest happenings in your particular area of commerce.

You can customize the feeds you provide, personalize the information you deliver and increase its usefulness to your target audience and its relevance to your site — and you don’t need a web master to do the heavy lifting. You can update feeds – adding and deleting them – with a couple of mouse clicks, saving you money and putting you in control of your marketing campaigns.

Why RSS Now?
Still not convinced? Google ‘RSS’ and see what pops up. Hundreds of SERPs with articles, software downloads, how-to’s and whys concerning this aggressively proactive, simple XML technology. If you don’t have RSS feeds available on your site, stop what you’re doing, call your site designer and find out why not. And if you’re one of the growing army of site owners who recognize the intrinsic value of RSS, you’re delivering useful, new content, you’re promoting good will, you’re keeping your site at eyeball level and you are seeing increased traffic and a higher conversion rate.

Get current, stay current, be profitable, remain profitable — that’s the promise of RSS feeds to the Internet community. The time to add RSS is now.