Dan Thies over at SEO Research Labs has pointed out a remarkable video by Andy Edmonds. He and his team have used statistical analysis to study how the eye and brain process information while interacting with web sites! First a definition: “Foveal View” — The area of visible space where the user is best able [...]
Web design sensibilities have changed. The motifs found in sites like the following go far beyond their community driven content:craigslist by Craig Newmark & Jim Buckmaster friendster by Jonathan Abrams meetup by Scott Heiferman, Peter Kamali & Matt Meeker Linkedin by Reid Hoffman Last.fm by Martin Stiksel Feed Burner by Dick Costolo digg by Kevin Rose technoratti by David Sifry del.icio.us by Joshua Schachter flikr [...]
Your site's information architecture is intended to enhance visitors' on-site experience, making it easier for them to find what they're looking for, and gently directing them around the site. Here are some "must-haves" on refining the organization of your site's content.
As SEs become more sophisticated in their abilities to index site content, site semantics become increasingly important. The next generations of SE algorithms will index content, not keywords. And that content better be right on target.
The science of marketing in brick-and-mortar retail stores has been developed for decades. Many of the same principles that tempt you to buy paper towel A over paper towel B can be applied to the design of your site, converting more visitors to buyers. Here's how.
Site accessibility is an issue of ethics, marketing and sales, and even a legal issue, The more accessible your site is, the more visitors you'll have each day. So, check out the accessibility of your site. It's good for business and it's a plain good thing to do, as well.
Many site designers are faced with clients who don't recognize the importance of usability testing during the development process. In fact, some clients may even view this important step as 'padding the bill'. Here's how to answer the question, "Why should I pay extra for something I'm already paying you for?"
Page Weight, Download Times and Your Conversion Rate
by Frederick Townes on March 15, 2005 No CommentsIn many ways, cyberspace is as wild and untamed as the Old West with snake oil salesmen, gunslingers and assorted desperados aiming to part you from your money. That's why some organizations are trying to bring law and order in the form of open standards for everything from site design to SE algorithms. Check out how using open standards in the design and development of your site can save time, money and hassles today and down the road.
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