More than a trend, web application performance, user experience and performance optimization are finally being recognized as the building blocks of successful sites. Google is taking a leading role today in increasing awareness about the role of speed in improving user experience and driving revenue.

Dan Thies over at SEO Research Labs has pointed out a remarkable video by Andy Edmonds. He and his team have used statistical analysis to study how the eye and brain process information while interacting with web sites! First a definition: “Foveal View” — The area of visible space where the user is best able [...]

Many of you out there have seen this already, but I had to point to something at good old you tube that’s simply well done and insightful. With all of the confusing content out there and controversial definitions, it’s great to be able to sit back and watch the story of the interweb evolution [...]

Web design sensibilities have changed. The motifs found in sites like the following go far beyond their community driven content:craigslist by Craig Newmark & Jim Buckmaster friendster by Jonathan Abrams meetup by Scott Heiferman, Peter Kamali & Matt Meeker Linkedin by Reid Hoffman Last.fm by Martin Stiksel Feed Burner by Dick Costolo digg by Kevin Rose technoratti by David Sifry del.icio.us by Joshua Schachter flikr [...]

A landing page has a specific purpose — to initiate the most desired action (MDA). Here's how you can create landing pages that deliver the MDAs you're looking for.

Your site's information architecture is intended to enhance visitors' on-site experience, making it easier for them to find what they're looking for, and gently directing them around the site. Here are some "must-haves" on refining the organization of your site's content.

There are plenty of SEO strategies that actually work against making a sale. If your site isn't eyeball optimized (EBO) it isn't optimized, period. Remember, no search engine ever bought anything on-line.

Step 1 in getting noticed on-line is search engine promotion – creating a site that SEs can weigh accurately and index to your specifications. Here's how.

If you don't think first impressions matter, consider that the average visitor to your site spends less than five seconds deciding whether to move on or not. Your look had better be right or they're not coming back.

The science of marketing in brick-and-mortar retail stores has been developed for decades. Many of the same principles that tempt you to buy paper towel A over paper towel B can be applied to the design of your site, converting more visitors to buyers. Here's how.