User Interface / Experience Archive

5 Principles to Maximize Conversion Rate & Usability — May 2nd, 2007
Dan Thies over at SEO Research Labs has pointed out a remarkable video by Andy Edmonds. He and his team have used statistical analysis to study how the eye and brain process information while interacting with web sites! First a definition: “Foveal View” — The area of visible space where the user is best able [...]

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Interweb Evolution — April 23rd, 2007
Many of you out there have seen this already, but I had to point to something at good old you tube that’s simply well done and insightful. With all of the confusing content out there and controversial definitions, it’s great to be able to sit back and watch the story of the interweb evolution [...]

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Web Design Sensibilities Have Changed — November 1st, 2006
Web design sensibilities have changed. The motifs found in sites like the following go far beyond their community driven content: craigslist by Craig Newmark & Jim Buckmaster friendster by Jonathan Abrams meetup by Scott Heiferman, Peter Kamali & Matt Meeker Linkedin by Reid Hoffman Last.fm by Martin Stiksel Feed Burner by Dick Costolo digg by Kevin Rose technoratti by David Sifry del.icio.us by Joshua Schachter flikr [...]

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Landing Page Usability — July 15th, 2006
A landing page has a specific purpose — to initiate the most desired action (MDA). Here's how you can create landing pages that deliver the MDAs you're looking for.

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Information Architecture — July 15th, 2006
Your site's information architecture is intended to enhance visitors' on-site experience, making it easier for them to find what they're looking for, and gently directing them around the site. Here are some "must-haves" on refining the organization of your site's content.

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Eye Ball Optimization. Most Desired Action. — June 15th, 2006
There are plenty of SEO strategies that actually work against making a sale. If your site isn't eyeball optimized (EBO) it isn't optimized, period. Remember, no search engine ever bought anything on-line.

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Search Engine Promotion — May 15th, 2006
Step 1 in getting noticed on-line is search engine promotion – creating a site that SEs can weigh accurately and index to your specifications. Here's how.

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Site Design Aesthetics — November 15th, 2005
If you don't think first impressions matter, consider that the average visitor to your site spends less than five seconds deciding whether to move on or not. Your look had better be right or they're not coming back.

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Converting Visitors to Buyers — July 15th, 2005
The science of marketing in brick-and-mortar retail stores has been developed for decades. Many of the same principles that tempt you to buy paper towel A over paper towel B can be applied to the design of your site, converting more visitors to buyers. Here's how.

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Site Access — July 15th, 2005
Site accessibility is an issue of ethics, marketing and sales, and even a legal issue, The more accessible your site is, the more visitors you'll have each day. So, check out the accessibility of your site. It's good for business and it's a plain good thing to do, as well.

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Page Weight, Download Times and Your Conversion Rate — March 15th, 2005
In many ways, cyberspace is as wild and untamed as the Old West with snake oil salesmen, gunslingers and assorted desperados aiming to part you from your money. That's why some organizations are trying to bring law and order in the form of open standards for everything from site design to SE algorithms. Check out how using open standards in the design and development of your site can save time, money and hassles today and down the road.

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