A lot of site owners spend a lot of money on SEO. But once you have traffic, then what? How do you entice visitors to make a purchase? That’s where conversion optimization comes in – converting visitors to buyers. Here are 25 low- and no-cost tips used by the pros to boost conversion rates. Try them. You’ll like what they do for your bottom line.

A “valid” site is not always the best site for users that visit it. Even amongst the savviest of coders and developers there has always been a common misconception about the value of web standards themselves. The idea of “keeping it super simple” (or other popular variations), when it came to the world of markup [...]

I was fortunate enough to be a guest for the first time on The Alternative hosted by Jim Hedger and Dave Davies and we explored the who, what, why, where and when of building tools and the purposes of link bait. We also let the cat out of the bag about a few tools we’ll [...]

While the free tools that Google provides are seen as questionable at best in the “don’t be evil” debate (about Google’s ultimate intentions and uses for the data). One thing is definitely clear, webmasters appreciate the added insight into the goings on of their site, enjoy the interface provided into their data and ultimately, Google’s [...]

Dan Thies over at SEO Research Labs has pointed out a remarkable video by Andy Edmonds. He and his team have used statistical analysis to study how the eye and brain process information while interacting with web sites! First a definition: “Foveal View” — The area of visible space where the user is best able [...]

Eric Meyer has done it again (yes I’m a cult follower). It was awesome to sit through the live walk through of most of the principles that Eric presented in his final version. What Eric has decided to do with the support of many interested participants is create a baseline for many of the HTML elements [...]

A bit late to the party, but I wanted to show support of Jeffrey Zeldman’s survey. He and the other great folks at ALA are trying to unravel a few mysteries about us designers and our careers. I encourage you to participate – tell a friend!

Many of you out there have seen this already, but I had to point to something at good old you tube that’s simply well done and insightful. With all of the confusing content out there and controversial definitions, it’s great to be able to sit back and watch the story of the interweb evolution [...]

Site success is often based on tweaking, which can be costly in the long run. If you're still tweaking six months into the game, something's just not right. Google's Web Optimizer helps walk you toward measurable results, easily.

How about a tool that gives you information that will increase site's performance, delivers advice from an "insider's" point of view and is free? Google's Web Optimizer puts the best face on your site, so partner with the world's most popular search engine to get the most out of your traffic.