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	<title>W3 EDGE &#187; Traffic Building</title>
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		<title>Get Your Blog Google Ranked in 30 Days or Less</title>
		<link>http://www.w3-edge.com/weblog/2008/02/rank-your-blog-30-days-or-less/</link>
		<comments>http://www.w3-edge.com/weblog/2008/02/rank-your-blog-30-days-or-less/#comments</comments>
		<pubDate>Mon, 25 Feb 2008 15:22:33 +0000</pubDate>
		<dc:creator>Frederick Townes</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business Development / Strategy]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Traffic Building]]></category>

		<guid isPermaLink="false">http://www.w3-edge.com/?p=263</guid>
		<description><![CDATA[Blogs are great for updating content quickly, creating a site community, and they even make search engines happy. Unfortunately, many site owners mis-use or under-utilize their blogs so here are 50 tips to boost your blogs performance.]]></description>
			<content:encoded><![CDATA[<p>Blogs have been around long enough to become standard elements of the web landscape. They&#8217;re easy to construct and manage, they create fresh, user-generated content and, if well-executed, blogs draw crowds and the attention of search engines.</p>
<p>Whether starting out with a new domain name, or a domain that&#8217;s been around for a decade, you can rank your blog on Google if you just do what Google wants you to do. So here are 25/50 tips to get your blog ranked by the world&#8217;s biggest <acronym title="Search Engine">SE</acronym>.</p>
<p><strong>50. Build your own or  move to WordPress.</strong> <a href="http://www.wordpress.com/" target="_blank">WordPress</a> is a blog platform that&#8217;s open source (free), robust, extensible and easy to  use. Add <a href="http://www.feedburner.com/" target="_blank">Feedburner</a>, which equips site owners to broadcast RSS feeds and develop user metrics. Next, synch up Google Analytics and a sitemap plug-in to simplify populating the blog and developing  useful, actionable metrics. Also, make sure your blog is pinging <a href="http://www.technorati.com/" target="_blank">Technorati</a> and other social media sites like <u><a href="http://www.digg.com/" target="_blank">digg</a></u>.</p>
<p><strong>49. Don&#8217;t worry aboutpage rank.</strong> PR is highly over-rated as a yardstick of online success. Connectivity within a web community and expansion through content syndication and guest blogging are more critical to building site credibility than page rank. PR will take care of itself over time if you do it right.</p>
<p><strong>48. Make a difference, or at least have a clear purpose.</strong> Differentiate your content on every post. Cover lots of editorial ground.</p>
<p><strong>47. Use a conversational tone.</strong> Dry, starchy academic writing is strictly for the textbooks. Write words that people &#8220;hear&#8221; instead of read.</p>
<p><strong>46. Provide a &#8220;Tell Your Friends&#8221; link on your blog. </strong>Birds of a feather do, indeed, flock  together. So, if one of your regulars shares an interest in philately, chances  are s/he has other friends with an interest in stamp collecting.</p>
<p><strong>45. Study the competition</strong>. They&#8217;re studying you. Check out <a href="http://www.spyfu.com/" target="_blank">SpyFu</a> to do a little undercover work on search analytics employed by competitor sites and their visitors. You can&#8217;t touch the content but you can&#8217;t copyright an idea, either, so pick up some new paths of thought from others in your site&#8217;s arena.</p>
<p><strong>44. Remember <acronym title="Search Engine Optimization">SEO</acronym> basics.</strong> Use provocative, keyword-rich title tags, meta keywords and descriptions, and only link to high-quality sites. Never over do it. Keep your posts relevant, natural, accurate and, above all, <u>current</u>.</p>
<p><strong>43. Don&#8217;t stuff blog post titles with keywords. </strong>It&#8217;s a form of keyword stuffing and spiders hate keyword stuffing. The ratio in headlines should be ~40% keywords, ~60% non-keywords.</p>
<p><strong>42. Submit your URL  to blog directories.  </strong>There are &#8220;best  of the web,&#8221; and paid directories, like Yahoo, and free directories like the <a href="http://www.dmoz.org/" target="_blank">Open Directory Project</a>.  Every directory listing is another link to your site and another way visitors can find you. Just google them to find more.</p>
<p><strong>41. Create blog categories  that contain keywords, </strong>i.e., Ecommerce, <acronym title="Search Engine Optimization">SEO</acronym>, Affiliates, etc. for use with  a &#8220;site hosting&#8221; or &#8220;site design&#8221; blog.</p>
<p><strong>40. Content quality counts.</strong> Research topics about which target readers want to learn. Write something new, useful and relevant. And don&#8217;t forget to regularly update older posts. Things change fast on the web so last year&#8217;s &#8220;next big thing&#8221; is this year&#8217;s hackneyed  cliché.</p>
<p><strong>39. Vary topics, content  length, relevancy and posting times.</strong> However, be consistent, as well. Keep blogging. It can take time for a blog to catch the notice of a search engine spider.</p>
<p><strong>38. Get guest  bloggers</strong>. Add links from their blogs and establish your site&#8217;s link community. There are people within your web neighborhood with opinions and good information. Contact them to invite submissions to your blog and your site in general.</p>
<p><strong>37. Don&#8217;t use duplicate  content</strong>. The only duplicate content that appears in your blog posts are quotes, and they should be identified with quotation marks.</p>
<p><strong>36. Call posters by  name. </strong>If Bob M. from Athens, Georgia, posts  to your blog, recognize his contribution with a &#8220;Thanks, Bob&#8221; at the end of your response.</p>
<p><strong>35. Make friends with  other bloggers</strong> in your commercial, business or NFP space. Ask to become a guest blogger, or seek endorsements from the &#8220;names&#8221; within your site sphere.</p>
<p><strong>34. Send a personal  note to posters. </strong>Not all bloggers have the time to do this but if you can send a personal email thank-you note to a poster, you&#8217;ve increased the chances of that poster becoming a member of your site community.</p>
<p><strong>33. Encourage viral link building. </strong>Take a stand. Introduce the coming paradigm shift in web commerce, provoke controversy. It sells. Just ask Ann Coulter.</p>
<p><strong>32. Ensure the blog is optimized for Technorarri.</strong> Claim your blog, set an avatar and pings, use tags where appropriate and be sure to ping various blog tracking sites.</p>
<p><strong>31. Don&#8217;t place ads on your blog, yet.</strong> If you feel you must (you&#8217;re seeing nice PPC revenues), determine that your site&#8217;s HTML is optimized to position those ads at the bottom of each blog page.</p>
<p><strong>30. If your blog isn&#8217;t pulling,</strong> have the code reproduced so it&#8217;s as semantic, accessible and code-to-content optimized as possible. Also, hire a code expert to position content above ads or any other content in the site markup.</p>
<p><strong>29. Ignore Alexa</strong>. A lot of new site owners rely on Alexa for site metrics but remember, Alexa is a popularity metric since only Alexa toolbar users contribute data &mdash; and that&#8217;s a less-than-universal test population.</p>
<p><strong>28. Build credibility. </strong>Publishing authorities on your site&#8217;s topicality usually does the trick. Once blog credibility is established, identify trends, solve new  problems and gradually expand the topic range of your blog.</p>
<p><strong>27. Buy or build a hot blog design and submit it to design galleries.</strong> Hire a site/blog designer, or bring your vision to fruition. This enables your blog to appear five or six demographic iterations from your home site, expanding the site&#8217;s reach outside the immediate site community. This creates new marketing channels fast.</p>
<p><strong>26. Develop some friendly contacts on social media sites</strong> and participate in the community. Ask contacts to promote your blog content. Also ask for contributors. People love to express their opinions.</p>
<p><strong>25. Focus on ranking  for <u>three key words or phrases</u> to start.</strong> The keywords you select should appear in your HTML title tags and within the site&#8217;s content when appropriate. However, watch keyword density levels. Anything above 5% starts  to sound like gibberish. 2% to 3% keyword density provides more creative latitude for the content developer, and still lets bots know what the site is about.</p>
<p><strong>24. Only purchase ad  links on relevant niche sites.</strong> This, by default, limits competitive links and delivers more qualified (knowledgeable and ready-to-purchase) visitors to your site.</p>
<p><strong>23. Participate in  your link community.</strong> Forum and blog links are ephemeral, lasting a day or two as web fodder, so there&#8217;s always the need for more green. Interact by posting to not only drive traffic with the link, but to also pick up another link from a credible site. All good.</p>
<p><strong>22. Publish new content on weekdays.</strong> Even search engines need a break. Actually, more people are online Monday through Friday so your latest blog post is still the latest when posted on Monday rather than Sunday. A little thing, for sure, but little things mean a lot online.</p>
<p><strong>21. Write content for various experience levels. For many spaces DIYs are the largest sector.</strong> Some readers are just starting out. Others have been at it for years and probably  know more than you do, so post blogs to appeal to a broad range of skill sets &mdash; from green rookie to wizened old vet.</p>
<p><strong>20. Cite the sources of your content.</strong> This adds credibility to your posts. It also provides a trail for a reader interested in learning more about the topic at hand.</p>
<p><strong>19. Focus on contextual relevancy before quantity of links.</strong> Connectivity within a market or topic segment has more value than SEO anchor text, at least in the short term.</p>
<p><strong>18. Poll your readers.</strong> Everybody&#8217;s got an opinion. Provide a platform to let posters and readers vote on a topic related to your site. It doesn&#8217;t do any good if you run a retail outlet and poll visitors on who they&#8217;d like to see in the White House. Stay on topic.</p>
<p><strong>17. Create surveys. </strong>Surveys  are more in depth than a poll. One survey you might want to try is one in which  buyers rate the services and products you sell. Great marketing information.  Consider placing a satisfaction survey somewhere on your site.</p>
<p><strong>16. Write about popular  brands or celebrities where possible. </strong>It doesn&#8217;t matter if you&#8217;re blogging  short sales in the market or clothing for the over-sized human, celebrity and  name brands get picked up by spiders.</p>
<p><strong>15. Find free stuff  to give away. </strong>Free still works on the web. There&#8217;s lots of open source software (OSS),  mortgage calculators, real-time stock feeds and other digital goodies that  visitors can download free. Free is nice.</p>
<p><strong>14. Answer questions  on Google groups and Yahoo Answers.</strong> People write in with all sorts of  questions, some sure to fall within your area of expertise. By signing on as an  authority in a field (your arena) you build credibility. Plus, it&#8217;s fun helping  others from the comfort of your own work station.</p>
<p><strong>13. Add imagery and  video content to your posts.</strong> A picture is worth a thousand web words.  Charts and graphs simplify complex information and don&#8217;t take up a lot of  room.  If you aren&#8217;t an artist, create a  relationship with a freelancer. Never use clip art.</p>
<p><strong>12. Use QA sessions  in your blog. </strong>You&#8217;re the expert. Also, invite guest bloggers to handle  questions beyond your skill set. Helpful, simple advice keeps visitors coming  back and makes you a guru. </p>
<p><strong>11. Syndicate content  outside of your blog</strong>. Every site owner needs content. Fortunately, there&#8217;s  plenty of it free for the taking. Sites like <a href="http://www.helium.com/" target="_blank">Helium</a>, <a href="http://www.ezine.com/" target="_blank">Ezine</a> and <a href="http://www.goarticles.com/" target="_blank">Go Articles</a> are content  supermarkets. Post your piece and pick up non-reciprocal, in-bound links for  your effort. Content syndication increases link popularity.</p>
<p><strong>10. Direct (future) page  rank efforts to well-optimized content on your home site. </strong>Don&#8217;t direct  visitors and bots to the garbage bin of out-dated content stored in the site&#8217;s  archives. Point them to the new news.</p>
<p><strong>9. Update or create a  Wikipedia page and link to your site. </strong>Another means of establishing  yourself as an authority. Just make sure the Wiki piece is accurate, well written  and typo-free.</p>
<p><strong>8. Submit industry or  topical news to general news sites. N</strong>ot just industry related sites.  If a small oil and gas company brings in a  gusher, it&#8217;s of broader interest than to just industry insiders. Also adds  credibility and another link.</p>
<p><strong>7. Deep links or  links to sub-pages are vital. </strong>There&#8217;s a tendency to link from a remote site  to your home page. Not necessarily the best strategy. Consider linking to pages  deeper in the site – pages related directly to your blog post. This way,  visitors are in your site and less likely to bounce.</p>
<p><strong>6. Respond to  comments in your blog. </strong>This accomplishes three important objectives: (1) it  shows that there&#8217;s a human behind the blog; (2) it gives you a chance to show  your expertise; and (3) you can lead the thread in a new direction or keep the  discussion going. Oh, it&#8217;s also the polite thing to do, as well.<strong></strong></p>
<p><strong>5. Cross link your  posts. </strong>Link amongst your related blog posts using the keywords you&#8217;re  optimizing your blog for as the anchor text.</p>
<p><strong>4. Get linked  alongside related blogs on other sites. </strong> You can contact the blog administrator to swap  links, you can become a regular guest blogger if your writing is good enough or  your knowledge extensive. Niche sites are great for building blog links networks.</p>
<p><strong>3. Bait your blog. </strong> Post unconventional and controversial articles  to create lengthy threads that, in turn, create site stickiness.</p>
<p><strong>2. Be consistent into  month two. </strong>Keep the tone, style and topicality of your blog consistent for  the first two months until spiders get it. Then, you can branch out to  peripheral topics to expand reader interest.</p>
<p><strong>1. Network offline</strong>.  Helpful networking tools include <a href="http://www.linkedin.com/" target="_blank">LinkedIn</a>, <a href="http://www.meetup.com/" target="_blank">MeetUp</a> and <a href="http://www.mybloglog.com/" target="_blank">MyBlogLog</a>. These sites provide  real world contacts to simplify and streamline the process of networking.  They&#8217;re also useful in building beneficial online relationships – not to be  overlooked. Also reach out using conferences that are available in your area  and abroad.</p>
<p>The keys to building a successful, well-tended blog run the  gamut from good content to good contacts, and from credibility to controversy.  There are lots of ways to expand your blog community and develop quality  rankings at the same time</p>
<p>Once you&#8217;ve got all of this down your next steps are to  begin monetizing your site.</p>
<p>So, blog.</p>
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