Link Popularity Frequently Asked Questions

» What’s link building and why do I need it?
» What are reciprocal links?
» What are non-reciprocal links?
» How long will it take to link me up?
» What kind of links program is best for me?
» Will you provide a guarantee that my site’s PR will go up?
» Will Google recognize all the links you create?
» How long does it take for SEs to recognize my new links?
» Does every search engine factor in links when figuring PageRank?
» Do you link from FFA, Link Farms, guest-books etc.?
» How do I figure out who to link to?
» Do you use mass emails to contact potential link partners?
» How often will I receive link program updates?
» How long before my PR improves?
» Can I track the links you create?
» Can I say ‘no’ to certain links?
» How long will my links be in place?
» Should I have links to my competitor sites?
» How much time will I be involved?
» If I go for a link maintenance package, what do I get?
» What’s the best way to arrange outbound links within my site?


What’s link building and why do I need it?

Link building is simply having your site connected (linked) to other sites. Changes in search engine algorithms (the top secret formulas used by SEs to rank sites on the results pages) have placed much greater emphasis on the number of in-bound links your site has — that is, links from other sites directing traffic to your site — and the quality of those links, based on the premise that the more, high quality links pointing to your site indicates the quality and relevance of your site. In fact, such sites are often designated ‘expert sites’, providing them with a better PageRank (PR).

One way to increase your site’s PR is to increase the number of inbound links to your site, and the quality of those links. The more, the higher, the better.

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What are reciprocal links?

You post my link, I’ll post your link — a simple exchange of links and free for the begging. The objective is to find sites relevant to your site, contact the site owner and discuss the possibility of setting up reciprocal links. Obviously, it’s time consuming, frustrating and even a bit humiliating (Will you please take my link? Please!.)

W3 EDGE does provide non-reciprocal links placements, because we don’t believe it’s cost effective, or even just plain old effective in driving traffic to your site or improving your site’s PR.

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What are non-reciprocal links?

A non-reciprocal link (NRL) is simply a one-way link.

We do offer assistance in the development of a NRL campaigns due to the greater weight NRLs have in current SE algorithms. We can help you develop quality NRLs that will improve your PR while helping you avoid ‘link farms’ and other ploys that will lower your page rank. On the web, you’re judged by the company you keep so keep good company.

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How long will it take to link me up?

Link building and increasing Link Popularity is an on-going process, not a one-time exercise. It’s also a somewhat time-consuming process, but typically, we can link your site to +/- 125 sites per month. If you’re in a big hurry to increase your PR, more links faster is the way to go.

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What kind of links program is best for me?

There are any number of variables to consider here: current condition of the site, budget, expectations of the client, current PageRank, etc.

The rule of thumb we use is:
Low PR — a targeted reciprocal link is the way to go, as time-consuming as that may be for you. Remember, you’re not just looking for quantity of links but link quality, too.

High PR (PR4 and up) — see the biggest improvement using a non-reciprocal links program with lower ranked sites (PR3+). However, this is more of an art than a science and again, many factors will enter into your decision.

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Will you provide a guarantee that my site’s PR will go up?

Can’t be done. There are simply too many factors that go into determining a site’s PR, most of which are out of our control. We do guarantee that your site will receive state-of-the-art analysis and optimization. We also guaranteed complete follow-through services from site maintenance to regular updates of site content.

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Will Google recognize all the links you create?

We employ sophisticated software to analyze your in-bound and out-bound links. Moreover, we only work with sites that are currently listed on Google, so, in a nutshell, Google will for the most part, recognize your links. However, whether every link will show up with every query is a question mark because Google employs its own set of selection criteria to determine which sites are displayed given a specific query.

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How long does it take for SEs to recognize my new links?

Most free search engines will start picking up your new links in as few as 2 weeks, even before our work on link creation is completed. As always, indexing schedules, number of keywords, all kinds of factors enter into exactly when new links start generating more traffic but 2-4 weeks is an experienced-based best estimate.

On average, it takes around 6-8 weeks after project completion for search engines to recognize most of the links.

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Does every search engine factor in links when figuring PageRank?

In-bound links — links from other sites directing people to your site — are heavily weighted in most search engine formulas for determining PR, but only if the in-bound link is from a related site, i.e., same product, same content, focus, etc.

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Do you link from FFA, Link Farms, guest-books etc.?

No, this will actually lower your PR with many sophisticated SEs that now recognize garbage links and discount you for non-related links. If your car site has an inbound link from Rose’s Flower Shop, the SE algo deducts for the unrelated link.

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How do I figure out who to link to?

Look for relevance to your site’s content or objective, make sure the site is already spidered into at least Google, don’t associate with link farms — sites with more than 40 outbound links, make sure of where your link will appear — under what category heading, for example, and look to link with pages that have been optimized and have a user-friendly interface.

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Do you use mass emails to contact potential link partners?

No, it’s not effective and regulations prohibit many kinds of mass mailings. We research relevant sites and hand pick the best sites to link to. It’s time-consuming, but you can then be sure of the quality and relevance of all inbound links.

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How often will I receive link program updates?

Weekly. You can also call any time to discuss progress on your project for an immediate update.

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How long before my PR improves?

Figure 8 weeks for accurate, measurable results once our end of the project has been completed to your specifications.

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Can I track the links you create?

Absolutely. You will be given a database for you computer that lists all active link sites. You can also simply go to each site to find your link.

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Can I say ‘no’ to certain links?

You can, but again, we hand pick each link partner so the chances of you exercising this option are low. That’s the whole point of hand picking each site.

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How long will my links be in place?

Because quality links benefit both web sites, there’s no reason for a site to drop your link so once it’s up it tends to stay up Again, it’s a factor of quality link selection.

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Should I have links to my competitor sites?

Talk about quality links? Links to the competition have a high degree of relevance when it comes to SE algorithms so, yeah, hook up with the competition. Your PR will most likely benefit. However, if you don’t want links to competitors, we don’t do links to competitors. We advise, you decide.

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How much time will I be involved?

We provide weekly progress reports. You approve the links (or trust us). That’s about it. You can be as involved or disengaged as you’d like.

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If I go for a link maintenance package, what do I get?

The basic maintenance pack provides a number of services critical to site optimization. So, we continue to maintain and monitor links, we add links when sites drop off the radar, we track requests for reciprocal links and evaluate their value to your site. We then report to you both our findings and our recommendations.

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What’s the best way to arrange outbound links within my site?

We like the ‘Resources” tab approach. A tab or button that takes users to a single section of all links. Simple for you, simple for your users. We then think it’s prudent to create category pages if you have lots of links: Art Suppliers, Art Dealers, and Art Classes — one category for each sub-group. This makes your site look less like a link farm and more like an expert site offering valuable, quality links to users.

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