Search Engine Optimization Frequently Asked Questions

» What’s beta submission and why is it so important?
» What is site and target audience analysis?
» What are keywords?
» How many keywords can you use when hooking up to a search engine (SE)?
» Should I optimize my whole site?
» What is keyword research?
» How do you optimize a site with the best keywords?
» What if I’ve already developed a list of key words?
» What if I don’t like some of the key words selected by the site designer?
» Will I require changing my site architecture?
» Will I have to redesign my site?
» Who will actually perform the work on my site?
» Will you develop new content for my site?
» Will I have to optimize the new content?
» Will you have to optimize copy I provide?
» Will you design the pages for the new content?
» How will I be involved in the process?
» Will you optimize my Meta Tags?
» How many search engines do you submit to?
» What if I need on-page text changes?
» How soon can I see the results?
» How will I Know My PageRank?
» How will I Know Optimization Has Improved My Page Rank?
» Can I save money on optimizing by using fewer keywords?
» Can I save any money if my site is partially optimized?
» Why does my site need regular updating?
» What is SEO copy writing?
» Do you write SEO copy or do I have to bring my own?
» What does SEO copy writing of content involve?
» Do you have qualified people to do SEO copy writing?
» If I need new content, what topics should be covered?
» Do I own the copyrights of content you to write for me?
» Would the copy writing involve just optimization or would it be creative writing?
» Can you develop content articles on subjects related to my site?
» Do you offer sales copy?


What’s beta submission and why is it so important?

It usually takes several weeks and even months to be recognized by a free search engine like Google. Beta submissions are the initial submissions of a web site to these search engines so the process of SE recognition can begin ASAP. Because of this, beta submissions are often made before the site has been search engine optimized, that is configured for the best results from search engine searches, and in fact, these submissions often occur before the site is even completed so on opening day, your site has been picked up and recognized by the big search engines.

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What is site and target audience analysis?

This is one of the first steps in the design of a new web site The web site designer talks with the site’s owner about the purpose of the site (sales, informational, motivational, etc.), the intended audience for the site (aka, target demographic), business philosophy and required site features are detailed.

Also, questions and strategies for site optimization may also be discussed, especially in competitive markets where the need to distinguish your site from the rest of the crowd is critical. This will include a discussion of topics like PageRank, Search engine saturation, Link popularity and other marketing factors designed to get your site recognition in search results initiated by user queries.

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What are keywords?
How many keywords can you use when hooking up to a search engine (SE)?

Keywords are the words you submit to search engines indicating the search words users might enter to find a site like yours. So, a pet store might use a number of keywords: pets, pet food, birds, puppies, aquarium supplies, etc.

The minimum number of keywords we recommend is 15. However, when you add variable, related key words, i.e., aquarium, aquariums, aquarium fish, aquarium fishes, along with other related keyword variables, your site can have as many as 50 slightly different keywords from combination variables for each keyword.

Most site designers offer keyword packages — 15, 30, 60 keyword packages — depending on the nature of your site. Of course, the keywords used, the higher the cost of site development. We only work with 15+ keyword packages.

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Should I optimize my whole site?

The way people are going to find your site is through a search engine of some kind. There are a variety of techniques employed by site designers to increase the “recognition factor” of key SEs. This process is called search engine optimization — configuring the site so that it gets the best response from search engines.

In many cases, it isn’t necessary to optimize your entire site. Naturally, your homepage should be optimized with a high keyword density. Other key pages — the pages most likely visited — would also be optimized. And, it’s not a ‘do it once and forget it’ thing. As you analyze your PageRank, daily visitor traffic, conversion rate and other e-commerce business considerations, you can optimize individual pages for greater recognition from the SEs.

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What is keyword research?

Keyword research involves an analysis of the site’s target demographic, ranking indicators (PageRank, etc) and the most popular search terms (key words) used by your audience. The process employs objective and subjective review. For example, a complete analysis would also include research into common misspellings and typos users enter during a search — an objective, analytic tool. However, getting into the mind of the target demographic is more a subjective, even intuitive analysis. Users 12-18 years old are likely to use a different set of keywords than the over-50 crowd. Know your market and build your key word list around it — that’s what keyword research is all about and it’s a critical step in the success of getting traffic to your site.

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How do you optimize a site with the best keywords?

The importance of the key word selection process can’t be overstated. Think of key words as the headings used in the yellow pages. How many times have you tried to look up a service provider under one heading, only to be directed to another, completely different heading? Without effective key words, you aren’t going to get the results you expect.

The final list of key words to be submitted to the search engines should be analyzed, reviewed, refined then built into the design and text of the site. Ultimately, the site owner (assumed to know his/her target demographic best) should sign off on the researched list presented by the site designer.

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What if I’ve already developed a list of key words?

Collaborate with your site designer. You know your market and the words and terms must likely to be entered by an SE user. However, you site designer has a number of tools available that can refine and/or expand your keyword list to improve results. However, early in the process of site development, designer and client should work together to develop a key word list that brings traffic to your site.

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What if I don’t like some of the key words selected by the site designer?

As a professional web site design and optimization company, it’s our responsibility to lay out the full array of options, positives and negatives, costs, designs, etc. from which the site owner, our client, chooses. We recommend, our clients decide. It’s that simple.

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Will I require changing my site architecture?

Check this out: 86% of visitors to your site will stick around long enough for a 10-second download of your home page. However, only 5% will stick around for a 30-second download. That additional 20 seconds of download time can cost you 81% of potential visitor traffic.

When we undertake the redesign of an existing web site, we examine the entire site from a SE-friendly and visitor-friendly perspective. Is the site currently optimized for SE recognition and for converting visitors to buyers? This can include everything from key word density to interior pages that take too long to load to architectural and/or design issues.

Often, to improve the performance of a site does require the redesign of site architecture, text, coding, graphics and even keywords. However, after our analysis of your site, we identify the problem areas, offer low-cost solutions and follow through with professional implementation of your approved changes.

At W3 WDGE, we know e-commerce. But we don’t know you, your vision, your expectations, your business model or your budget. So, we lay out all of the technical and creative options available to our clients who then make the final decisions based on what’s best for them and their sites. We’re here to facilitate your e-commerce endeavor with experience, knowledge and an unflagging dedication to your success.

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Will I have to redesign my site?

Your site isn’t static. In fact, it operates in a world in which time is measured in nanoseconds. Within prudent parameters (based primarily on SE criteria, PageRank, conversion rate and so on) you should redesign your site with some consistency, refining it, making it more visitor-friendly, visual appealing or simply a site worth a bookmark to generate non-SE traffic (visitors who come back on their own).

Regularly adding new content — a hot special, a monthly newsletter or articles of interest to the typical visitor — keeps the site fresh, adds refinements making visitors more comfortable, fixes trouble spots and enhances your presence. Change is a good thing in the realm of e-commerce.

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Who will actually perform the work on my site?

We employ a talented team of proven professionals — e-commerce analysis pros, top-notch site builders, graphics designers and an award-winning writer experienced in the development of site content that delivers.

At every step of the development of your site — from domain registration to taking your site to the top — W3 EDGE provides results because we provide the best talent.

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Will you develop new content for my site?

We will develop copy that sells, motivates, educates, informs — inspires! We can provide for all of your editorial needs, on a one-time basis, or as part of an on-going collaboration providing regular copy updates, informative articles and other content that keep visitors coming back.

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Will I have to optimize the new content?
Will you have to optimize copy I provide?

We develop content from an SEO (search engine optimized) POV, but virtually all content needs tweaking so some optimization may be required. As far as copy you provide, the need for optimization revisions must be made on a case-by-case basis.

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Will you design the pages for the new content?

Yes. If you’re updating your site regularly, it’s best not to switch horses in midstream. Though we’re happy to provide SEO copy, your needs for consistency and compatibility would be best served by using W3 EDGE for regular updates to your site.

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How will I be involved in the process?

As much or as little as you want. Some site owners want to be in on the project every step of the way. Others only at production milestones. We solve problems; we don’t create them so the choice is yours. Typical production milestones for your approval include:

  • Initial consultation and completion of an informational questionnaire to get us all pointed in the same direction
  • Your review and approval of our Search Engine and site analyses
  • Your review and approval of our recommendations for changes in site design, content, key words and other optimization factors with estimated costs
  • Based on our analysis and recommendations, your final approval on the keywords to be used.
  • Your approval of all copy changes developed by W3 EDGE.
  • Your approval of all changes to graphic elements.
  • Your review and approval of our report on search engine optimization work completed with your web site positioned in a demo location.
  • Your final approval of all aspects of site development and optimization analysis.
  • Final review and analysis of site functions and SEO work based on live web site

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Will you optimize my Meta Tags?

Meta tags describe your site to a search engine and are an important aspect of site optimization. Whether building a new site from pixels up, or optimizing an under-performing existing site, part of our analysis and recommendations involve the various Meta tags associated with your site including title tags, keyword tags, description tags and so on.

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How many search engines do you submit to?

As part of our service, once your site is SE-ready, we begin the submission process to all free search engines. However, some important SEs (Yahoo, for one) require up-front payment to be listed. We will be happy to connect you to these sites based on the required up-front fees.

Here’s a list of the free SEs to which your site will be listed: Google, Lycos, Alltheweb, DMOZ, Walhelo, Onseek, AltaVista, Gigablast, Scrubtheweb, Searchhippo, Websquash, Netnose and Mixcat.

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What if I need on-page text changes?

If necessary or desirable, we will make on-page text changes as part of our on-going SEO content development service within the parameters of the SEO Program you choose, if any. We will also generate new text and upload on a negotiated project basis.

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How soon can I see the results?

It takes a while for your site to become part of the cyber community because, hey, it’s a very big community. Depending on things like indexing cycles, backlog, time of year and so on, you can expect to start showing up on the results pages in as little as a couple of weeks to as long as 12 weeks. That’s why we recommend a beta submission (see above) as soon as the site is SE ready. That starts the indexing process, often cutting your first appearance time by 33%.

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How will I Know My PageRank?
How will I Know Optimization Has Improved My Page Rank?

We conduct both pre- and post optimization testing to determine the increase in page rank and provide the results to you. We can also monitor your site’s traffic and provide a log indicating traffic patterns, increases or decreases.

For those who want to keep tabs on their own site traffic, we suggest AWStats, a free traffic analysis tool.

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Can I save money on optimizing by using fewer keywords?

You can, but we don’t recommend it nor will we accept design or optimization work for sites using fewer than 15 keywords because the cost savings simply can’t be justified in the lower PR and the less-than-stellar results you’ll get using one or two keywords. This is not the place to cut corners.

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Can I save any money if my site is partially optimized?

Because we don’t know who did the previous optimization or what steps were taken in the process, we could fall into the proverbial snake pit and. because of this, we treat every optimization assignment as a ‘from scratch’ project. It protects us, and it protects you from having too many cooks spoil the broth.

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Why does my site need regular updating?

Search Engine Results and your site’s page Rank will rise or fall for any number of reasons: better-optimized sites are added to the web, lowering your PageRank, SE Algorithms keep changing, key word updates, the popularity of individual SEs change — it’s a fluid space out there. And, to keep up with the competition you have to stay on top of the competition. That’s what we do with our monthly maintenance packages designed to keep your site optimized and save you money.

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What is SEO copy writing?

The copy on your site is a big factor in determining where your site shows up in the search results. Search Engine Optimized (SEO) text is designed to attract the attention of a search engine and improve your PR — that is move you up in the ranking of search results.

The point of SEO text is to improve how SEs see your site, to improve the quality of visitor traffic (people who are actually looking for your products) and to increase your conversion rate, that is, converting visitors to buyers of your goods and services.

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Do you write SEO copy or do I have to bring my own?

We sure do. We develop SEO text, informational text, sales copy — virtually any kind of text for web use. You don’t have to run from place to place trying to put all the puzzle pieces together. W3 EDGE makes it easy by providing virtually everything you need from design, to copy, to site and market analysis to regular site maintenance. Let us worry about the mechanics while you focus on building your e-biz.

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What does SEO copy writing of content involve?

We first analyze you existing copy . We then place keywords in those strategic places where search engines are most likely to find them. Again, the whole point of SEO text is SE recognition. Key words, key phrases, positioning on each page — all of these factors, when executed properly, will increase your page rank. At W3 EDGE, we execute properly — every time.

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Do you have qualified people to do SEO copy writing?

SEO copy writing should not be handled lightly. It requires a lot of study, research, planning and care in execution to get the best results.

Our main copywriter has won more than 70 awards for writing excellence and has studied the dynamics of SEO text. Not only is the text SE friendly, it’s visitor friendly, as well.

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If I need new content, what topics should be covered?

We start by conducting e-market research on your existing content, with a special emphasis on high-yield key words. Once we’ve developed this list of keywords, we rewrite your text with key words and dynamic phrasing to catch the eye of SEs and visitors. We then track the success of this new SEO text to determine that it’s delivering and adjust accordingly.

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Do I own the copyrights of content you to write for me?

You own the copyright as part of our work-for-hire agreement and can use the text as you see fit within the specified domain (web site). However, you can’t use the text on your other sites, or sell it to other sites, without our permission.

This includes any of your affiliate sites, product manufacturer sites and association sites. Any other use of the text we develop for your site requires us to sign off on the use. However, within your specific site, you can use it as you see fit.

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Would the copy writing involve just optimization or would it be creative writing?

Developing SEO text is more a re-write than a ‘write from scratch’ process. It’s a process of adding key words and phrases, increasing or decreasing keyword density, adding new keywords and so forth. We can provide creative writing, copy writing and SEO text based on your needs.

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Can you develop content articles on subjects related to my site?

You bet — anything from ant farms to zero-risk investing. Our writing staff is simply second to none. We employ a certified research librarian who also drafts some of the most engaging, readable text you’ll find on the web — and we do it at prices that won’t make you gag when you see the bill.

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Do you offer sales copy?

Yes, we do. Part of our business model is based on the ‘one-stop shop’ premise. Our goal is to make your job easy by providing all of the services you’ll need to get your site up-and-running, or running ahead of the pack. In ether case, all text developed by W3 EDGE will pass by you for approvals and revisions will be made to your specs. Simple, effective and sweet.

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