Your database of customers and clients is gold – or at least it should be. Take the time to clean things up and put a new shine on this invaluable resource.
Yearly Archives: 2005
Your database of customers and clients is gold – or at least it should be. Take the time to clean things up and put a new shine on this invaluable resource.
On-line crime and suspect tactics hurt all of us, and since there are no rules, maybe you should create your own list of ethical business practices. Here’s a good starting point.
You only have a few seconds to entice a first-time visitor to stick around and buy. Your home page text better be targeted with laser-precision, or you’re just a click away from the ‘History’ file.
RSS has already changed the way web designers are constructing new sites. Is this state-of-the-art feature a part of your cyber-turf? If it isn’t, it should be.
You’ve decided to add RSS feeds to your site. Excellent choice. Now all you have to do is find the right feeds for your customized reader, hook them up and broadcast them. No problem, right? Well, not exactly.
If you don’t think first impressions matter, consider that the average visitor to your site spends less than five seconds deciding whether to move on or not. Your look had better be right or they’re not coming back.
Is your site secure for visitors? How about for you? Will you be the next victim of a 15-year-old script-kiddie? Not if you’re prepared.
The Google Adwords program enables site owners to fix a budget and generate site traffic using sponsored links on Google’s SERPs. It’s fast, flexible and effective.
Does all of your site’s revenue come from sales? Well, you can turn a revenue stream into a revenue tsunami, and help visitors at the same time. Check it out.
Only one-third of all web sites are picked up by submissions to Google. The other two-thirds are found by Googlebots. Seems a shame – a waste of time and the risk of being inaccurately categorized by a crawler. Solve the problem by submitting your URL and getting it right the first time.