A landing page has a specific purpose — to initiate the most desired action (MDA). Here’s how you can create landing pages that deliver the MDAs you’re looking for.
Monthly Archives: July 2006
A landing page has a specific purpose — to initiate the most desired action (MDA). Here’s how you can create landing pages that deliver the MDAs you’re looking for.
Your site’s information architecture is intended to enhance visitors’ on-site experience, making it easier for them to find what they’re looking for, and gently directing them around the site. Here are some “must-haves” on refining the organization of your site’s content.