A landing page has a specific purpose — to initiate the most desired action (MDA). Here’s how you can create landing pages that deliver the MDAs you’re looking for.
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Information Architecture
Your site’s information architecture is intended to enhance visitors’ on-site experience, making it easier for them to find what they’re looking for, and gently directing them around the site. Here are some “must-haves” on refining the organization of your site’s content.