I was fortunate enough to be a guest for the first time on The Alternative hosted by Jim Hedger and Dave Davies and we explored the who, what, why, where and when of building tools and the purposes of link bait. We also let the cat out of the bag about a few tools we’ll be releasing shortly. Feel free to check it out and enjoy. Also in on the session was Jeff Quipp from Search Engine People who’s also running a very exciting contest (with a $1,000 prize) that I’m encourage everyone to participate in!