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Frederick Townes

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Frederick is a widely published blogger covering various topics including: internet marketing, social media, web hosting and web design and development. His passions are diverse covering the breadth of topics above, but for the last two years his focus has really been on social web applications and sites. A native of Milwaukee, Wisconsin, Frederick is a graduate of Boston University where he studied Computer Science and Mathematics. Founded in 2003, W3 EDGE is among many web-based businesses started by Frederick. Some of which can be found in the work section of this site.

All topics by Frederick Townes

Google Adwords

The Google Adwords program enables site owners to fix a budget and generate site traffic using sponsored links on Google’s SERPs. It’s fast, flexible and effective.

Submitting Your Site to Google

Only one-third of all web sites are picked up by submissions to Google. The other two-thirds are found by Googlebots. Seems a shame – a waste of time and the risk of being inaccurately categorized by a crawler. Solve the problem by submitting your URL and getting it right the first time.

Search Engine Directories

Search engine directories are great, if you can get listed. The Google Directory contains categories into which different sites are entered, so if you want you skateboard site to move up in PR, get listed under ‘Kids and Teens’ on Google.

Underground Accessibility Tips

Getting visitors to your site, and improving your traffic rate, is tough. So why do some site designers make it even harder for users to easily view your offerings? What you don’t know about accessibility can hurt you – a lot!

Converting Visitors to Buyers

The science of marketing in brick-and-mortar retail stores has been developed for decades. Many of the same principles that tempt you to buy paper towel A over paper towel B can be applied to the design of your site, converting more visitors to buyers. Here’s how.