Creating non-reciprocal, in-bound links to your site takes quality content that can be syndicated to several sites or, it can become hosted content on a single, high-ranking site — for a fee. You pay the site owner who displays your informational content with a prominent, non-reciprocal link back to your site. It’s a fast, low-cost means of getting your site identified as an authority site. And that authority designation is solid gold when it comes to search engine rankings.