Information Architecture

Your site’s information architecture is intended to enhance visitors’ on-site experience, making it easier for them to find what they’re looking for, and gently directing them around the site. Here are some “must-haves” on refining the organization of your site’s content.

SEO Spam

SEO spam is any tactic that attempts to corrupt or undermine a search engine’s result pages by inflating a site’s ranking. If you don’t know about SEO spam, you don’t know what could hurt you.

Analyzing Amazon

Amazon is a true Internet success story and though it built its reputation on low prices and speedy delivery, that’s only part of the tale of this marketing behemoth.

Tracking Visitors?

Where your site visitors go and what they do while on-site reveals a lot more than you might think. If you don’t track visitor activities, you don’t have all of the information you need for real on-line success.

Building Repeat Business

What keeps you coming back to your favorite brick-and-mortar stores? The quality of the goods? How about the convenience? And let’s not forget service. Well, these are the things visitors expect from your web site.