Converting Visitors to Buyers

The science of marketing in brick-and-mortar retail stores has been developed for decades. Many of the same principles that tempt you to buy paper towel A over paper towel B can be applied to the design of your site, converting more visitors to buyers. Here’s how.

Site Access

Site accessibility is an issue of ethics, marketing and sales, and even a legal issue, The more accessible your site is, the more visitors you’ll have each day. So, check out the accessibility of your site. It’s good for business and it’s a plain good thing to do, as well.

Site Usability Testing

Many site designers are faced with clients who don’t recognize the importance of usability testing during the development process. In fact, some clients may even view this important step as ‘padding the bill’. Here’s how to answer the question, “Why should I pay extra for something I’m already paying you for?”

Page Rank for Beginners

If you’ve just launched your site and you’re looking to learn more about the importance of Page Rank (PR), here are some helpful, low and no-cost tips to get your page rank up while keeping SEO costs down.

Finding the Right Site Developer

Before meeting with the head of the local web site design agency, prepare yourself with some important questions you want answered during your initial meeting – questions that will save you time, heartache, aggravation and, yes, money.

W3C Open Standards

The World Wide Web Consortium (W3C) has developed a set of open standards to increase the stability and durability of the Web and your site. Is your site open standards compliant? Here’s your chance to find out with our look at the latest from W3C.