While the free tools that Google provides are seen as questionable at best in the “don’t be evil” debate (about Google’s ultimate intentions and uses for the data). One thing is definitely clear, webmasters appreciate the added insight into the goings on of their site, enjoy the interface provided into their data and ultimately, Google’s tools and their integration of them (namely Google Analytics and Google AdWords) is definitely *convenient*. Some oldies some newies, but all relevant; Google Analytics steps up with:
- Easy Implementation
- Keyword and Campaign Comparison
- Create Custom Dashboards
- AdWords Integration
- Trend and Date Slider
- E-commerce Tracking / Funnel Visualization
- Email reports
- Improved Site Overlay / Heat Mapping
- Improved Traffic Segmentation e.g. GeoTargeting
All of these are extremely handy especially when you have the ability to track the results on your own to make sure everything is kept honest. I’m looking forward to a hands-on test drive. Check out the tour now.